Every second, Fizziology collects opinions from audiences that identify as Outdoor Enthusiasts. This report gives brands a peek at what topics are top-of-mind for this hyper-targeted consumer base, and surfaces upcoming industry trends from those reaching the same people.

Outdoor Enthusiasts identify themselves as bikers, surfers, spelunkers, and generally “outdoorsy.” They call themselves tree huggers and beach bums, and consider activities like camping and hiking to be representative of who they are.


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