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Our survey of more than 1,000 consumers, combined with analysis of millions of social media conversations, uncovers how fans are thinking, feeling and behaving as the sports and entertainment worlds begin to move from pause to play.
MarketCast teamed with The Wall Street Journal to study the relationship between Millennials and money. The research found that, even before this current economic crisis, the Millennial generation has trust issues with traditional financial institutions.
MarketCast teamed with The Sports Business Journal to look at the social media habits of this year's NFL draft class in an effort to understand how aspiring players looked to prepare their profiles for would-be employers.