1. Five years from now, we’ll look back at the Supreme Court’s decision to legalize sports betting and conclude that it has been _______________ for sports.

Good – 60%
Bad – 20%
Inconsequential – 15%
Not sure / No response – 5%

2. Which of the following represents the biggest upside for sports leagues from the decision to legalize sports betting?

Revenue from handle / bets made – 37%
Expanded fanbases / popularity – 36%
Sponsorship revenue – 22%
Not sure / No response – 5%

3. Which ticketing company is most likely to be shaping the ticketing landscape five years from now?

Ticketmaster – 35%
StubHub – 21%
A company not on this list – 13%
SeatGeek – 7%
Tickets.com – 4%
Paciolan – 3%
Rival (Nathan Hubbard’s new venture) – 3%
AXS – 1%
Not sure / No response – 13%

4. The proliferation of secondary ticketing has made it ______________ to own a season ticket plan for your favorite team.

Less appealing – 52%
More appealing – 42%
Not sure / No response – 6%

5. In two years, which social media platform will be best integrated with the sports industry?

Twitter – 28%
YouTube – 25%
Instagram – 18%
Facebook – 16%
Snapchat – 4%
Not sure / No response – 9%

6. Will Facebook user privacy concerns have a negative effect on the use of social media platforms by sponsors to engage fans?

Yes, short term effect only – 44%
Yes, long term effect – 16%
No, no effect – 32%
Not sure / No response – 8%

7. Will the higher equipment standards have a meaningful effect on youth sports participation rates?

It will have no effect – 51%
It will slow down their decline – 27%
It will reverse their decline – 6%
Not sure / No response – 16%

8. Which of the following represents the biggest threat to youth sports participation rates?

Overscheduling / burnout – 43%
Esports – 22%
Concussions – 22%
Overuse / specialization injuries – 11%
Not sure / No response – 3%

9. Compared to more traditional sponsorship assets like signage, at-event promotions, and broadcast ads, social media assets are currently…

Undervalued – 46%
Appropriately valued – 28%
Overvalued – 17%
Not sure / No response – 9%

10. Which matchup would you like to see in the 2018 NBA Finals?

Warriors-Celtics – 38%
Warriors-Cavaliers – 30%
Rockets-Celtics – 14%
Rockets-Cavaliers – 11%
Not sure / No response – 7%

11. Which matchup would you like to see in the 2018 Stanley Cup Finals?

Capitals-Golden Knights – 43%
Lightning-Golden Knights – 25%
Capitals-Jets – 16%
Lightning-Jets – 5%
Not sure / No response – 11%

12. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 15%
6 – Very optimistic – 30%
5 – Somewhat optimistic – 37%
4 – Neither optimistic nor pessimistic – 9%
3 – Somewhat pessimistic – 6%
2 – Very pessimistic – 2%
1 – Extremely pessimistic – 1%
Not sure / No response – 0%

The Turnkey Sports Poll is a monthly survey of 2,000 sports industry executives representing teams, leagues, governing bodies, facilities, media, events, agencies and brands. The poll covers current events and topics affecting sports business and takes 2-3 minutes to complete. Results are published in the SportsBusiness Journal and on Turnkey’s website. To be considered as a TSP panelist, please click here and enter your business contact information.

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