MarketCast Virtual Screenings

MarketCast Virtual Screenings bring together the perfect mix of innovative technology, world-class security, and qualitative and quantitative research methodologies, with the ability to precisely target and find the audience that matters most to your film.

Secure, Fast, Efficient.

Safe & Secure

Leverages a platform that is battle-tested with theatrical content and accredited by major security organizations.

Fast & Flexible

Provides schedule flexibility, removing the need to screen on weekends or being locked into a physical location to recruit sample audiences.

Cost Effective

Cost effective solution combining technology innovation with trusted, world-class experience.

Highly Targeted, Representative Samples

Unlike traditional screenings, MarketCast can deliver audience segments that are right for the film’s content and marketing strategy, with the ability to focus on specific genders, generations, diverse groups and geographic regions. Additionally, clients can add MarketCast Virtual Focus Groups to any screening project to further explore audience feedback and delve into the “why” behind the numbers.

Real-time, Emotional Analysis

An AI-based platform measures micro-facial expressions through the respondent’s Web camera to capture “in-the-moment” emotional responses to movie content. This privacy compliant software helps marketers and researchers analyze and understand what engages audiences throughout the story – diving into which themes and plot points get viewers to lean-in or tune out.

World Class Security

Our exclusive online testing is built on a world-class security platform that leverages watermarking, secure servers and airtight virtual processes with backstops to protect against potential leaks. With accreditation from Hollywood’s Trusted Partner Network (TPN) and ISE Tier 1 and ISO 27001 certification, MarketCast Virtual Screenings set the industry standard for content security.

Virtual Screening Features

  • Standard sample size of 400 highly targeted respondents.
  • The ability to focus audience on Genre, Fanship, Ethnicity, Race, Sexual Identity, Religion and Politics.
  • A mix of cognitive and subconscious analysis that captures audience emotions and top-of-mind reactions.
  • Online focus groups of 4-6 respondents can dive further into audience reactions.

Client Benefits

  • Understand the ebb and flow of emotions, level of satisfaction with the storyline and ending, with the ability to dig deep into what viewers like and don’t like.
  • Identify engagement and the impact of specific moments, pinpointing areas of confusion that might cause audiences to disconnect.
  • Go beyond the “favorite” star to understand how fans connect with all of the characters and which ones stand out.
  • Tailored to address unique client challenges with no travel time or lengthy recruitment process.

We're fanatical about security.

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