MarketCast State of Fandom Report Wave 4

Media, Entertainment and Sports Fan Insights & Trends

 

 

Since mid-March, MarketCast has analyzed the thoughts, feelings and behaviors of media, entertainment and sports fans as they increasingly learn to cope with the impact of COVID-19 and its disruption to their work and personal lives.

Our survey of more than 1,000 consumers, combined with analysis of millions of social media conversations, uncovers how fans are thinking, feeling and behaving as the sports and entertainment worlds begin to move from pause to play.

This latest report analyzes fandom across entertainment and sports segments, including:

  • The willingness for fans to spend more on streaming services and how they are currently feeling about paid cable subscriptions and PVOD.
  • Local and National news consumption habits today versus the first few weeks of the pandemic.
  • The brands that are positively standing out because of their public response to the crisis.
  • Media consumption habits of sports fans during the lockdown and their feelings about returning to live sports venues once they reopen.

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Thank you for your interest in viewing our State of Fandom Report. Please fill out the form below to download.  Contact us, with any questions.