In MarketCast’s latest Sports Poll (formerly Turnkey Sports Poll), we continue to see a slight uptick in sports industry optimism, but the metrics still remain in the single digits. This month’s poll specifically dives into how sports organizations have handled communications to key stakeholders, including employees and fans, and also identifies important tactics to help maintain employee morale and motivation during these challenging times.

In looking at potential areas of growth, industry insiders are projecting healthcare-related sponsorship categories to grow across the board. While participation in top youth sports is expected to continue to decline, those polled think that non-contact sports like tennis, track & field and golf will experience a resurgence in participation rates. But, only time will tell.

MarketCast Sports Poll

1. Did you follow any of the live sporting events listed below while they were taking place on the weekend of May 16-17? (Selected all that applied)

 

2. Do you expect the MLB season to start on July 1 as discussed?

 

3. As a whole, how would you rate sports organizations’ communication with the following stakeholder groups so far during the pandemic?

 

4. Which of the following approaches is most effective at maintaining employee morale and motivation during the current practice of working from home?

 

5. How was communication of layoffs, furloughs, or salary cuts delivered within your organization? (Selected all that applied)

 

6. How will the following sponsorship sub-categories of the health & wellness category evolve in the next 2-3 years?

 

7. Which of the following assets is most valuable to a healthcare partner?

 

8. Have you done any of the following since the start of social distancing practices and stay-at-home orders? (Selected all that applied)

 

9. Compared to early 2020, a year after fitness and health clubs in the country reopen their membership count will be…

 

10. How do you expect youth sports participation rates for the following types of youth sports to evolve following the pandemic?

 

11. When do you think it will be safe for youth travel leagues to resume competition?

 

12. What is the best next step for youth sports organizers for the rest of the 2020 season?

 

13. If you had the financial ability to invest (sponsor/advertise) in women’s sports right now, would you?

 

14. Which of the following women sports leagues will be most impacted by the pandemic?

 

15. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

 

 

 

 

In addition to our monthly Sports Poll, MarketCast Sports is tracking the impact of COVID-19 on U.S. sports fans and is sharing these insights with clients now. To learn more, contact us.