Introducing the 2022 MarketCast Sports Sponsorship Playbook

As we turn the page to 2022 and near the end of the NFL season, it’s time to do a quick gut-check on the sports sponsorship landscape. With the sponsor market now representing approximately $20B in annual spend (and rising) and new innovations happening both on and off the field, it’s the perfect time to take a fresh look at what makes a successful sponsor partnership for brands and rightsholders.

In our inaugural Sports Sponsorship Playbook, the MarketCast Sports team has identified five key points to consider before approaching a sponsorship agreement and jumping into the game. Topics range from defining audiences and growth strategies to leveraging new technology to measure sponsorship impact and effectiveness.

Complete the quick form, hit submit and check out our Sponsorship Playbook.