1. Which of the following leagues does the best job in diversity hiring?

NBA – 49%
NCAA – 7%
MLS – 6%
NASCAR – 6%
MLB – 5%
NFL – 3%
NHL – 1%
Not sure / No response – 21%

2. To the best of your knowledge, in the past five years the workforce in your organization has…

Become more diverse – 60%
Not changed substantially – 33%
Become less diverse – 3%
Not sure / No response – 4%

3. Compared to other industries, where does the sport industry have the most ground to make up?

Gender diversity – 45%
Ethnic diversity – 40%
Age diversity – 9%
Not sure / No response – 6%

4. Which of the following sports storylines of early June did you find the most compelling?

Sports betting gets green light – 59%
Caps, Ovechkin lift Stanley Cup – 20%
Justify wins the Triple Crown – 8%
The world on the eve of the FIFA World Cup – 7%
Warriors repeat as NBA Champs – 4%
Nadal wins his 11th French Open – 2%
Not sure / No response – 0%

5. Which of the following promotions is generally the most effective?

Premium item giveaway – 41%
Concert – 16%
Food package deal – 14%
Theme night – 9%
Team alumni recognition – 9%
Not sure / No response – 11%

6. What type of theme has the best chance of driving ticket sales for a sports team?

Cause-related (e.g., Autism Awareness, Breast Cancer Awareness) – 36%
Culinary / food (e.g., Food Truck Night, Pizza Night) – 22%
Movie (e.g., Star Wars Night, Back to the Future Night) – 21%
Music (e.g., 60’s Night, Disco Night) – 10%
Not sure / No response – 11%

7. For which of the following sporting events would you be most likely to travel and book an overnight stay for personal reasons?

College sports event – 37%
Big 5 league event (MLS, MLB, NBA, NFL, NHL) – 32%
Golf or tennis tournament – 10%
Participatory event (Marathon, triathlon, endurance race, etc.) – 9%
Motorsports event (NASCAR, IndyCar, NHRA) – 7%
Fight (UFC, boxing, WWE, etc.) – 2%
Not sure / No response – 3%

8. What is the greatest NBA dynasty?

Bulls of the 1990s – 44%
Celtics of the 1950-60s – 33%
Lakers of the 1980s – 12%
Warriors of recent years – 5%
Spurs of the 2000’s – 2%
Not sure / No response – 4%

9. Compared to traditional sports management programs, the quality of online sports management programs is generally…

Lower – 51%
Comparable – 12%
Higher – 1%
Not sure / No response – 36%

One Question on the Lighter Side:

10. With the U.S. failing to qualify for the event, which country will you be rooting for in the 2018 World Cup? (Top responses)

Mexico – 12%
England – 10%
Iceland – 6%
Italy* – 4%

* Did not qualify

11. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 14%
6 – Very optimistic – 34%
5 – Somewhat optimistic – 38%
4 – Neither optimistic nor pessimistic – 9%
3 – Somewhat pessimistic – 4%
2 – Very pessimistic – 1%
1 – Extremely pessimistic – 0%
Not sure / No response – 0%

The Turnkey Sports Poll is a monthly survey of 2,000 sports industry executives representing teams, leagues, governing bodies, facilities, media, events, agencies and brands. The poll covers current events and topics affecting sports business and takes 2-3 minutes to complete. Results are published in the SportsBusiness Journal and on Turnkey’s website. To be considered as a TSP panelist, please click here and enter your business contact information.

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