A new study by Fizziology provides an in-depth look at the alcohol interests and trends of Generation Z. The study was conducted by analyzing social conversation from a sampling of over 50,000 legal Gen Z alcohol consumers aged 21–23.

We used broad search terminology to gather all social conversation by people who self-identify within an audience demographic, either overtly or behaviorally. Our trained analysts then read a statistical sampling of the total conversation to grade for sentiment, determine relevance, and discover key insights and drivers of conversation.

Our team used social conversation as a giant focus group to learn about Generation Z’s perception of alcohol. Here are the trends and findings discovered:

Please click on the slideshow to view in full screen mode.

Interested in learning more about this topic or our broad-ranging expertise? Get in touch with our VP of Client Development, Matt Casey, here.