1. In 20 years, when we look back at the moment sports betting was broadly legalized in the U.S., it will most likely be associated with…

Boosting fan interest in many sports – 52%
Opening a new lucrative sponsorship category – 34%
Creating financial hardship for segments of the population – 10%
Not sure / No response – 4%

2. Which of these rugby leagues or competitions are you aware of? (Select all that apply)

Rugby World Cup – 46%
USA Sevens – 44%
Six Nations Championship – 23%
National Rugby League – 17%
Major League Rugby – 15%
Gallagher Premiership Rugby – 3%
None of these – 31%

3. In the past two years, have you done either of the following? (Select all that apply)

…watched a professional / international rugby event on TV – 19
…attended a professional / international rugby event – 4%
Neither  – 79%

4. Which of the following is most important for successfully starting an MLS franchise?

Sizable fan groups locally – 40%
Owner with deep pockets – 19%
Downtown stadium location – 16%
High youth soccer participation rates locally – 13%
Star players on roster – 6%
Not sure / No response – 6%

5. Does MLS offer a better TV product than any of the following sports leagues? (Select all that apply)

NASCAR – 38%
NHL – 14%
MLB – 10%
NCAA Basketball – 3%
NCAA Football – 3%
NBA – 2%
NFL – 1%
No, it does not – 43%
Not sure / No response – 15%

6. Does MLS offer a better product for live game attendees than any of the following sports leagues? (Select all that apply)

NASCAR – 36%
MLB – 28%
NFL – 17%
NHL – 14%
NBA – 10%
NCAA Football – 9%
NCAA Basketball – 8%
No, it does not – 27%
Not sure / No response – 24%

7. The bigger obstacle to growing the popularity of MLS in the U.S. comes from…?

The popularity of non-soccer leagues in the U.S. – 50%
The popularity of foreign soccer leagues in the U.S. – 42%
Not sure / No response – 8%

8. Which of the following is the best path to growing the popularity of MLS?

Recruiting more stars in their prime – 27%
Organically growing the quality of play over time – 24%
Investing in the success of the Men’s National Team – 21%<>Better marketing / promotion of the league – 9%
Franchise expansion into more U.S. markets – 8%
Removing player salary restrictions – 2%
Not sure / No response – 9%

9. To what do you most attribute the year-over-year TV ratings increase in the NFL?

Toned down political controversies – 41%
More competitive games – 22%
On-field success of teams in big TV markets – 20%
Breakout rookie performances – 8%
Fewer injuries to star players – 3%
Not sure / No response – 6%

10. College Football benefits the most when its National Championship is held in the…

South – 57%
Midwest – 12%
Northeast – 5%
West – 4%
Not sure / No response – 23%

11. How would you grade Jim France’s leadership of NASCAR since August 2018, when he assumed the interim CEO role?

A – 9%
B – 12%
C – 13%
D – 7%
F – 1%
Not sure / No response – 58%

12. If you were in charge of NASCAR, which of the following to-do’s would fall on your priority list? (Select all that apply)

Better marketing the sport’s young drivers – 32%
Shortening the season – 31%
Re-engaging top sponsors – 29%
Simplifying the rules of competition / rankings – 25%
Working with tracks to improve the race day experience – 25%
Adding more road or “ro-val” races to the schedule – 15%
Not sure / No response – 30%

13. If you were a sponsor in NASCAR, in 2019 you plan to…

Reduce your involvement or exit the sport – 50%
Maintain the level of your sponsorship – 19%
Increase your investment – 8%
Not sure / No response – 23%

 

One Question on the Lighter Side:

 

14. What is most important for a successful Super Bowl watch party?

Company – 52%
Food and drinks – 26%
Audio-visual technology – 10%
Matchup – 10%
Not sure / No response – 1%

15. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 15%
6 – Very optimistic – 35%
5 – Somewhat optimistic – 36%
4 – Neither optimistic nor pessimistic – 8%
3 – Somewhat pessimistic – 4%
2 – Very pessimistic – 1%
1 – Extremely pessimistic – 0%
Not sure / No response – 0%

The Turnkey Sports Poll is a monthly survey of 2,500 sports industry executives representing teams, leagues, governing bodies, facilities, media, events, agencies and brands. The poll covers current events and topics affecting sports business and takes 2-3 minutes to complete. Results are published in the SportsBusiness Journal and on Turnkey’s website. To be considered as a TSP panelist, please click here and enter your business contact information.