1. Which of the following do you expect the XFL to be best at?

Producing a great live event – 49%
Connecting with local communities where franchises are based – 23%
Attracting local sponsors – 6%
Fielding high-quality teams / competitions – 2%
Not sure / No response – 20%

 

2. At the end of its first season, which XFL performance metric will league execs be most proud of?

Fan experience ratings – 51%
TV ratings – 23%
Average attendance – 12%
Sponsorship revenue – 5%
Not sure / No response – 9%

 

3. Major League Soccer turns 25 in 2020. What grade would you give the league’s first 25 seasons?

A – 18%
B – 51%
C – 27%
D – 3%
F – 1%
Not sure / No response – 0%

 

4. In another 25 years, how popular will MLS be in North America?

The most popular sports league – 1%
One of the four most popular sports leagues – 64%
Not among the four most popular sports leagues – 34%
Not sure / No response – 1%

 

5. If you could be part of the business team of any of the following MLS expansion franchises, where would you rather work?

Austin FC – 50%
Charlotte franchise – 28%
St. Louis franchise – 9%
Sacramento Republic FC – 3%
Not sure / No response – 10%

 

6. Relative to the transgressions, how would you assess the penalties so far imposed by MLB as part of the sign-stealing scandal in baseball?

Too lenient – 46%
Just right – 45%
Too harsh – 4%
Not sure / No response – 5%

 

7. Which motorsports series is better positioned for a more successful 2020 season compared to 2019?

NASCAR – 50%
IndyCar – 14%
Not sure / No response – 36%

 

8. Which of the following events will best signal that NASCAR is taking the sport to the next level?

Attracting more diverse audiences – 36%
Attracting more blue-chip sponsors – 25%
Staging more races in top DMAs – 18%
Staging races abroad – 6%
Not sure / No response – 15%

 

9. Who is the face of NASCAR?  (Write-in; top mentions 3% or higher)

Kyle Busch – 9%
Jimmy Johnson – 7%
Dale Earnhardt Jr. – 5%
Chase Elliott – 3%
Steve Phelps – 3%

 

10. Which 2020 Tom Brady scenario would be best for NFL’s business?

Staying with the Patriots – 53%
Signing with a different team – 33%
Retirement – 12%
Not sure / No response – 2%

 

11. Would you say the number of people that go skiing and snowboarding over the last five years has…

Increased – 23%
Stayed the same – 49%
Decreased – 18%
Not sure / No response – 10%

 

12. What is your favorite winter sports resort in the US? (Write-in; top mentions 2% or higher)

Vail, CO – 8%
Beaver Creek, CO – 3%
Deer Valley, UT – 3%
Jackson Hole, WY – 3%
Park City, UT – 3%
Aspen, CO – 2%
Lake Placid, NY – 2%
Squaw Valley, CA – 2%

 

13. Investing in which of the following would be the best way for a winter sports resort to grow its number of skiers and snowboarders?

Developing all-inclusive concepts – 36%
Discounted youth ski schools / programs – 20%
Social activities – 15%
Live entertainment – 11%
Summer season value-adds for paying customers in the winter – 5%
Not sure / No response – 13%

 

One Question On the Lighter Side:

14. If you had the opportunity to design a winter sports resort, what would you name it? (Write-in; top mentions 3% or higher)

Winter Wonderland – 5%
Frozen – 3%

 

15. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic  – 16%
6 – Very optimistic – 37%
5 – Somewhat optimistic – 34%
4 – Neither optimistic nor pessimistic – 10%
3 – Somewhat pessimistic – 3%
2 – Very pessimistic – 0%
1 – Extremely pessimistic – 0%
Not sure / No response   – 0%