1. What percentage of student athletes in revenue generating sports do you expect to generate income from their name, image and likeness in the first year that becomes legally possible? 13% (Average)

2. How will allowing student athletes to benefit from their name, image and likeness affect the following areas of college sports?

3. Last season there were 41 college football bowl games. What is the number of bowl games that would deliver the most interest in the sport from fans? 19 (Average)

 

4. Which of these recent blockbuster deals in motorsports carries more potential for the respective sport?

Penske’s purchase of the IndyCar Series and the Indianapolis Motor Speedway – 35%
NASCAR’s merger with International Speedway Corporation – 29%
Not sure / No response – 36%

 

5. Recently DAZN delayed the start of Canelo Alvarez’s WBO light heavyweight title fight by 90 minutes to allow for the conclusion of UFC 244. This was a…?

Good decision, as it allowed maximizing the audience for the boxing bout – 35%
Bad decision, as it negatively affected DAZN’s image and that of boxing – 24%
N/A – Not aware that this happened – 32%
Not sure / No response – 9%

 

6. Nike disbanded its Oregon Project in October (the group of coaches and athletes funded by Nike to promote American long distance running) and recently athlete abuse allegations began surfacing. Which of the following organizations should be ultimately responsible for the oversight of concepts like the Oregon Project?

The organization(s) funding them – 39%
USA Track and Field – 37%
USOC – 5%
Not sure / No response – 19%

 

7. So far, which of the following has been the biggest story in sports business in 2019?

NBA’s clash with China over Daryl Morey’s tweet – 36%
Decision allowing student athletes to benefit from own name, image and likeness – 29%
US Soccer Women’s Team wins World Cup, fights for equal pay – 16%
Casino sponsorship category goes mainstream – 11%
MLB goes to Europe for the first time – 3%
NASCAR merges with ISC – 3%
Penske buys IndyCar and IMS – 1%
The NFL celebrates its 100th season – 1%
Not sure / No response – 0%

 

8. Which of the following 2019 Championship events did you most enjoy?

The Masters – Tiger Woods wins – 32%
NCAA Tournament – Texas Tech vs. Virginia – 16%
The NBA Finals – Raptors vs. Warriors – 11%
MLB World Series – Astros vs. Nationals – 11%
College Football Playoff National Championship – Clemson vs. Alabama – 9%
NHL Stanley Cup Final – Blues vs. Bruins – 9%
Super Bowl LIII – Patriots vs. Rams – 7%
MLS Cup Final – Sounders vs. Toronto FC – 3%
Not sure / No response – 2%

 

9. Who was the year’s most influential team owner?

Jerry Jones – 9%
Steve Ballmer – 7%
Robert Kraft – 6%
Stan Kroenke – 3%
Mark Cuban – 2%
David Tepper – 2%
Jim Crane – 2%

 

10. Who was the year’s most influential sports media executive?

John Skipper – 5%
Bob Iger – 3%
Adan Silver – 3%
Jimmy Pitaro – 2%
Mark Lazarus – 1%
Jeff Bezos – 1%
Eric Shanks – 1%

 

11. Who was the year’s most influential sports media personality?

Tony Romo – 23%
Charles Barkley – 16%
Joe Buck – 9%
Rece Davis – 5%
Doris Burke – 4%
Jamele Hill – 4%
Colin Cowherd – 3%
Katie Nolan – 2%
Stephen A Smith – 2%
Barry Petchesky – 1%
Trey Wingo – 1%
Not sure / No response – 24%

 

One Question on the Lighter Side:

12. Which is more fun to watch?

An NFL game on Thanksgiving – 80%
An NBA game on Christmas Day – 17%
Not sure / No response – 3%

 

13. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 – Extremely optimistic – 13%
6 – Very optimistic – 39%
5 – Somewhat optimistic – 35%
4 – Neither optimistic nor pessimistic – 9%
3 – Somewhat pessimistic – 4%
2 – Very pessimistic – 1%
1 – Extremely pessimistic – 0%
Not sure / No response – 0%