Fizziology Unlocks the Potential of Social Media Insights in India

Los Angeles, Calif. — April 4, 2019 — Fizziology, a leading social media research and analytics firm, has announced its continued international expansion with the inclusion of social analysis in India. The company’s newest capabilities allow brands and entertainment clients to measure and evaluate social reactions and conversations of Indian moviegoers and target consumers.

“India is an increasingly critical market for our entertainment and brand clients. Given the myriad of cultures that comprise the country, it’s important to understand their attitudes and opinions, as well as the nuances of their social habits,” said Jen Handley, co-founder and co-president at Fizziology. “India was a natural market to add to the company’s growing global capabilities.”

Fizziology decodes social conversation for the U.S. and more than 15 international markets with comps and socio-cultural context for each market. Top markets include Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Russia, Spain, South Korea, and the U.K.

Fizziology’s robust historical data also allows for relevant contextualization in the analysis to further understand why insights matter as clients build their global strategy. Locally attuned analysts know what to listen for and provide clients with an inside look at how consumers around the world connect with brands and share their experiences.

About Fizziology:

Founded in 2009, Fizziology (www.fizziology.com) is a global audience insights company that delivers business-critical social media analytics, research, and services to key industries, including media and entertainment, sports, travel and tourism, and lifestyle brands. The firm is headquartered in Indianapolis and has offices in Los Angeles, Nashville, and St. Louis in addition to local market expert analysts around the world. Fizziology and its sister companies MarketCast, Insight Strategy Group, and Turnkey Intelligence are business units of MarketCast Group, a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

Press Contact:
Jenny Matkovich
323.553.2804
Jenny.Matkovich@mcastgroup.com


Jeremy Radisich Named President of MarketCast

Elevation Streamlines Client Experience and Company Management Structure for Leading Provider of Marketing Research Services and Data Analytics Servicing the Global Entertainment Industry

Los Angeles, CA – December 6, 2018 – Jeremy Radisich has been named president of MarketCast, it was announced today by MarketCast Group CEO Henry Shapiro. With continued oversight of MarketCast’s Campaign Analytics group, Radisich will add responsibility for the firm’s Franchise & Content Strategy unit (“FCS”).

MarketCast’s Campaign Analytics group is the leading provider of iterative testing and benchmarking services that underpin the development of worldwide marketing campaigns for most releases of premium film, TV, and streaming content. FCS offers data-driven research solutions across the content lifecycle – from concept studies to post-release deep-dives and brand tracking – for a diverse set of clients across theatrical, interactive gaming, and streaming.

Since joining MarketCast in 1999, Radisich has been a trusted advisor to marketers, researchers, strategists, and creative executives across hundreds of marketing campaigns and entertainment franchises, and has been instrumental in expanding the firm’s client roster from a handful of domestic US movie studios to dozens of the most influential content creators and distributors in the world.

“Jeremy brings decades of passion and experience to this expanded role,” said Shapiro, “and combining Campaign Analytics and FCS under a single management structure makes a ton of sense, especially since so much of MarketCast’s work involves franchises that don’t exist just as a single viewing occasion, but are nurtured and managed across all forms of consumer experiences, from movies to theme parks to episodic TV and streaming to video games, and beyond.”

Radisich added, “For years our marketing-oriented Campaign Analytics and strategy-focused FCS divisions have worked alongside each other — but in my new position I’m happy to be able to work directly with the fantastic analysts and researchers who make up the FCS team. This is an exciting opportunity to leverage the combined strength of both groups in a manner that will benefit both longstanding and new clients.”

 

About MarketCast:

Established in 1988, MarketCast LLC (www.mcast.com) provides marketing research and data analytics services for the global entertainment industry. With offices in Los Angeles, New York City, Boston, Indianapolis, and London, MarketCast specializes in research-based consulting, testing, and benchmarking services that support entertainment marketers and researchers in strategic decision making at every stage of the content lifecycle. MarketCast’s services are available worldwide and include materials testing (trailers, TV spots, digital campaigns), and exit polls, along with a wide range of custom offerings, from concept and positioning studies to brand tracking and franchise studies. MarketCast, along with its sister companies Insight Strategy Group, Fizziology, and Turnkey Intelligence, are business units of MarketCast Group, a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

 

Press Contact:
Jenny Matkovich
jenny.matkovich@mcastgroup.com
323.553.2804


Fizziology and Turnkey Intelligence Debut Sponsor Breakthrough Offering

INDIANAPOLIS–November 28, 2018–Fizziology, a social media research and analytics firm, today announces its Sponsor Breakthrough offering in partnership with fellow MarketCast Group company Turnkey Intelligence, a preeminent sports research and advisory firm. The Sponsor Breakthrough offering, which analyzes both historical sponsorship research metrics and social media conversation, allows brands to measure and evaluate the impact of sports sponsorships.

“We have more than 12 years of historical data that paints a great picture of fan behavior and attitudes towards sponsors across sports and entertainment,” said Haynes Hendrickson, general manager at Turnkey Intelligence. “With Fizziology, we’re upping the ante — adding rich social insights to create a holistic view that fuels successful sponsorship decisions.”

Turnkey Intelligence has been providing best-in-class, independent research to teams, leagues and brands for more than 20 years. The company’s full suite of data-driven services, including fan experience tracking, sponsorship valuation and measurement, ticketing strategy, and creative/media optimization are now made more powerful with rich insights from fan conversations happening online. Fizziology’s proprietary technology enables brands to drill down on organic, fan-driven conversations that matter, giving brands an inside look at their perception among individual sports enthusiasts.

Brands can expect to receive findings on unaided sponsor recall, official sponsor status, and sponsor recall across leagues. Recent, unreleased findings from a 2018 NBA Sponsor Breakthrough study include:

  • NBA team jersey patch sponsors (GE, Goodyear and Stubhub) generated sponsor association rates similar to or better than official league sponsors (Kia, Mobil, Verizon, and Kumho) despite the smaller spend
  • Nike dominates in unaided sponsor recall across the NBA. The brand is consistently identified more frequently than both Under Armour and Adidas, regardless of apparel sponsorship status
  • (2017) Fans of Major League Soccer are most likely to support brands that are official league sponsors (75 percent), followed by NASCAR and the NHL

“In conjunction with Turnkey Intelligence, we’re deepening the understanding that brands and sports leagues have of their fans,” said Rich Calabrese, executive vice president at Fizziology. “Social data provides an unedited, real-time look into fan feedback. We’re looking forward to working with Turnkey to continue helping brands gain loyalty with customers through these insights.”

About Fizziology:

Founded in 2009, Fizziology (www.fizziology.com) is a global audience insights company that delivers business-critical social media analytics, research, and services to key industries including media and entertainment, sports, travel and tourism, and lifestyle brands. The firm is headquartered in Indianapolis and has offices in Los Angeles, Nashville, and St. Louis, in addition to local market expert analysts around the world. Fizziology, along with its sister companies MarketCast, Insight Strategy Group, and Turnkey Intelligence are business units of MarketCast Group, a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

About Turnkey Intelligence:

Established in 1996, Turnkey Intelligence (www.turnkeyintel.com) is a business intelligence company in the sports industry, offering best-in-class research and advisory services to sports leagues, teams, venues, and brands. Turnkey’s areas of expertise include sponsorship measurement and evaluation, advertising effectiveness, customer experience management, brand tracking, pricing optimization, customer segmentation, and more. Turnkey Intelligence, along with its sister companies MarketCast, Insight Strategy Group, and Fizziology are business units of MarketCast Group, a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

About MarketCast Group:

MarketCast Group (www.marketcastgroup.com) consists of four integrated consumer insights businesses: MarketCast, Insight Strategy Group, Fizziology, and Turnkey Intelligence. These companies work in collaboration to apply the power of data, technology, and proven innovation to get at the heart of how consumers think, shop, and entertain their passions. Established in 1987, MarketCast is a leading provider of marketing research services and data analytics servicing the global entertainment industry. Acquired in 2015, Insight Strategy Group is a consumer research and strategy agency that leverages deep social science expertise to fuel brand growth, new product introductions, and service and content innovation. Fizziology, acquired in 2017, is a provider of social research and analytics that uses real-time global conversation to create actionable insights for marketers and creators. Acquired in 2018, Turnkey Intelligence is a business intelligence provider in the sports industry, offering best-in-class research and advisory services to sports leagues, teams, venues, and brands. Together, these companies equip clients to engage consumers and fans, manage and grow their brands, launch new products and services, expand consumer reach, and maximize business outcomes. MarketCast Group is a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

 

Press Contact:

Kelsey Koralewski

BLASTmedia for Fizziology

kelsey@blastmedia.com

317.806.1900 ext. 123


MarketCast Group Acquires Turnkey Intelligence

MarketCast Group – A Global Leader in the Consumer Insights Industry – Acquires Sports Research and Advisory Firm, Turnkey Intelligence

LOS ANGELES (September 10, 2018) – MarketCast Group, a global leader in the consumer insights industry, announces today that it has acquired Turnkey Intelligence, a preeminent sports research and advisory firm. Turnkey Intelligence has been providing best-in-class research, consulting, and analytics to teams, leagues, agencies, and brands for more than 20 years, offering a full suite of data-driven services – including fan experience tracking, sponsorship valuation and efficacy, ticketing strategy, and creative/media optimization – to hundreds of sports clients. Their solutions range from full- to self-service and are led by industry experts with more than 100 combined years of experience.

Turnkey Intelligence, headquartered in the Philadelphia area, joins the MarketCast Group alongside global social media analytics and insights firm Fizziology, which was recently acquired by MarketCast last year. The two companies will work in collaboration to provide their sports and brand clients with even more robust and timely sponsorship and fan experience insights. MarketCast Group is a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

“I’m excited for the future of Turnkey Intelligence with MarketCast Group,” said Len Perna, selling shareholder and founder of Turnkey Intelligence. “For over 20 years, Turnkey Intelligence has been a trusted partner to some of the biggest names in sports. Combining with MarketCast Group and their family of best-in-class companies will allow the team to offer even more to our 250+ clients.” Mr. Perna will join the newly-established Turnkey Intelligence Advisory Board, while Turnkey Intelligence will continue to be led by its current executive leadership team consisting of talented experts in the fields of sports research, analytics, branding, and sponsorship evaluation.

“We are thrilled to welcome Turnkey Intelligence and this talented management team to MarketCast Group,” said CEO Henry Shapiro. “We are media and entertainment research experts, working across film, TV, and video games. Adding a data-driven leader in the world of sports research and analytics gives us a 360-degree view into how people spend their free time and invest their passion.”

“We are pleased to support MarketCast Group’s acquisition of Turnkey Intelligence, and look forward to continuing to support the company going forward,” said David Lorch, Vice President at Kohlberg & Company. “This acquisition, our second add-on in the past year, provides a significant step forward in MarketCast Group’s goal of becoming the global leader in the consumer insights industry.”

JEGI, a leading independent investment bank for the media, information, marketing, and software sectors, served as financial advisor to MarketCast, and Ropes & Gray LLP served as legal counsel to MarketCast. Antares Capital, Madison Capital, and Ares Capital provided debt financing for the transaction.

About Turnkey Intelligence

Turnkey Intelligence offers customized, informed, and actionable solutions to a wide range of sports, live event, agency, and brand-side clients. Turnkey’s areas of expertise include sponsorship measurement and evaluation, advertising effectiveness, customer experience management, brand tracking, pricing optimization, customer segmentation, and more. Turnkey Intelligence’s self-service platform – Audience Portal – is used and trusted by hundreds of sports teams of all sizes. Since 1996, Turnkey Intelligence has been the sports industry’s leading provider of full-service research and data analytics.

About MarketCast Group

MarketCast Group (www.marketcastgroup.com) consists of three integrated consumer insights businesses: MarketCast (www.mcast.com), Insight Strategy Group (www.insightstrategygroup.com), and Fizziology (www.fizziology.com). These companies work in collaboration with makers and marketers across industries throughout the product and content lifecycle, from brand health deep dives to early concept exploration to campaign development to distribution. MarketCast is a leading provider of data-driven marketing research services and data analytics for the global entertainment industry. Acquired in 2015, Insight Strategy Group is a consumer research and strategy agency that leverages deep social science expertise to fuel brand growth, new product introductions, and service and content innovation. Fizziology, acquired in 2017, is a provider of social insights and analytics that uses real-time global conversation to create actionable insights for marketers and creators. MarketCast Group is a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

About Kohlberg & Company

Kohlberg & Company, L.L.C. (“Kohlberg”) is a leading private equity firm headquartered in New York. Since its inception in 1987, Kohlberg has organized eight private equity funds, through which it has raised $7.5 billion of committed equity capital. Over its nearly 30-year history, Kohlberg has completed 72 platform investments and over 150 add-on acquisitions, with an aggregate transaction value in excess of $15 billion. For more information, please visit www.kohlberg.com.

Press Contact:

Jenny Matkovich
323.553.2804
Jenny.matkovich@mcastgroup.com


MarketCast, Insight Strategy Group, And Fizziology Unite Under One Banner As MarketCast Group

(Los Angeles, August 16, 2018) – MarketCast, Insight Strategy Group, and Fizziology have been united under a new parent company, MarketCast Group. The announcement is the most recent step in enhancing and integrating research and analytics offerings across the three companies. Together, the MarketCast Group companies are global leaders in the consumer insights industry, known for seamlessly bringing together best-in-class capabilities and expertise to solve clients’ toughest business challenges through innovative methods, uncompromised quality, and world-class talent.

MarketCast Group CEO Henry Shapiro said, “The establishment of MarketCast Group unites our companies by a singular vision. Each of our companies is distinct yet complementary to the whole, and our new brand architecture and visual identity reflects this evolution. Coming together under one banner preserves the brand equity of each business while communicating our broader unity and value to customers across the end markets we serve.”

The new brand architecture reflects the companies’ evolving business and expansion into new business lines. MarketCast Group has also debuted a new website and invites visitors to explore www.marketcastgroup.com as well as the new websites for each of its portfolio companies.

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MarketCast Group (www.marketcastgroup.com) is the parent company of three integrated consumer insights businesses: MarketCast (www.mcast.com), Insight Strategy Group (www.insightstrategygroup.com), and Fizziology (www.fizziology.com). These companies work in collaboration with makers and marketers across industries throughout the product and content lifecycle, from brand health deep dives to early concept exploration to campaign development to distribution. MarketCast is a leading provider of marketing research services and data analytics servicing the global entertainment industry. Acquired in 2015, Insight Strategy Group is a consumer research and strategy agency that leverages deep social science expertise to fuel brand growth, new product introductions, and service and content innovation. Fizziology, acquired in 2017, is a provider of social insights and analytics that uses real-time global conversation to create actionable insights for marketers and creators. MarketCast Group is a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

Press Contact:

Jenny Matkovich
323.553.2804
Jenny.matkovich@mcastgroup.com