John Batter Joins board of directors at marketcast group

MarketCast Group welcomes media and entertainment veteran John Batter to its board of directors

Los Angeles, Calif. — June 13, 2019 — MarketCast Group, a leader in research, consumer insights, and analytics serving the media, entertainment, and lifestyle industries worldwide, announced today that it has added John Batter to its board of directors.

“We’re pleased to welcome John to the MarketCast Group board,” said Henry Shapiro, MarketCast Group CEO. “Not only has John successfully led complex organizations through rapid growth periods, he’s also a seasoned expert in some of our most important markets and adjacencies.”

John Batter Joins board of directors at marketcast group

With the addition of Batter, MarketCast Group adds a media and entertainment veteran with extensive experience in building businesses organically and through acquisition. Batter was most recently CEO of Gracenote, the digital and data segment of Tribune Media Company, which he built into the world’s largest entertainment metadata services and technology company through the acquisition and integration of seven companies before selling the business to Nielsen in 2017. He was also CEO of M-GO, a joint venture between DreamWorks Animation and Technicolor; president of production for DreamWorks Animation; and a senior executive at Electronic Arts. Batter earned a bachelor’s degree in history from the University of California, Berkeley and an MBA from the USC Marshall School of Business.

“I’m delighted to be supporting the team at MarketCast Group,” said John Batter. “As the pre-eminent platform for media and entertainment insights and analytics, MarketCast Group is uniquely positioned to extend into related sectors and offer expanded capabilities across all end markets. Some of that effort is well underway organically, and some can be accelerated through targeted acquisitions. I’m here to help on both fronts.”

With Batter’s expertise, MarketCast Group is well positioned to continue the company’s growth trajectory while expanding its capabilities.

 

About MarketCast Group

MarketCast Group consists of four integrated consumer insights businesses: MarketCast, Insight Strategy Group, Fizziology, and Turnkey Intelligence. These companies work in collaboration to apply the power of data, technology, and proven innovation to get at the heart of how consumers think, shop, and entertain their passions. Established in 1987, MarketCast is a leading provider of marketing research services and data analytics servicing the global entertainment industry. Acquired in 2015, Insight Strategy Group is a consumer research and strategy agency that leverages deep social science expertise to fuel brand growth, new product introductions, and service and content innovation. Fizziology, acquired in 2017, is a provider of social research and analytics that uses real-time global conversation to create actionable insights for marketers and creators. Acquired in 2018, Turnkey Intelligence is a business intelligence provider in the sports industry, offering best-in-class research and advisory services to sports leagues, teams, venues, and brands. Together, these companies equip clients to engage consumers and fans, manage and grow their brands, launch new products and services, expand consumer reach, and maximize business outcomes. MarketCast Group is a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

 

Press Contact:
Jenny Matkovich
jenny.matkovich@mcastgroup.com
323.553.2804


New Research from Turnkey Intelligence Shows Key Challenges Facing UK Football Organisers — Rugby More Highly Ranked

London, UK — April 17, 2019 — A recent study by Turnkey Intelligence, a leading market research firm serving the global sports industry, has shed light on numerous pain points that football fans in the UK experience when attending matches. Fan ratings of the food and beverage experience and venue entry and exit in particular fall short of other sports in the UK and in comparison to other countries.

‘Football continues to deliver top-class entertainment at all levels in the UK. Some clubs are investing heavily in spectator experience, as we’ve seen in the very positive reaction to the new Tottenham Hotspur Stadium. However, our research shows widespread resentment among football fans who feel shortchanged by their match day experience in the face of spiralling ticket prices’, said Haynes Hendrickson, general manager at Turnkey Intelligence.

As part of the launch of the company’s London-based operations, Turnkey Intelligence commissioned widespread research comparing fan experience within and across countries and across a number of sports, including football, rugby, American football, basketball, golf, tennis, and motor sports.

Elsewhere in the UK, the research finds rugby fans giving their sport top marks — most notably in ‘value for money’ — and a cross-country comparison shows the fan experience for football in the UK trailing that of American football in the US.

As the end of the season approaches, the report suggests clubs should be making significant improvements across the match day experience to stay competitive with other entertainment options. UK football fans expect the experience to deliver on multiple elements of value, including food and drink options and family-friendly entertainment beyond the match itself.

For this study, Turnkey Intelligence surveyed sports fans aged 16–64 from the UK, US, Brazil, and China about their live event experiences across the above-referenced sports. The findings highlight several ways that sports organisations can optimise their events to improve the fan experience and, ultimately, commercial success. Access the full report here.

About Turnkey Intelligence:

Established in 1996, Turnkey Intelligence (www.turnkeyintel.com) is a business intelligence company in the sports industry, offering best-in-class research and advisory services to sports leagues, teams, venues, and brands. Turnkey’s areas of expertise include sponsorship measurement and evaluation, advertising effectiveness, customer experience management, brand tracking, pricing optimisation, customer segmentation, and more. Turnkey launched its London office in January 2019 to serve clients in the European sports industry. Turnkey Intelligence, along with its sister companies MarketCast, Insight Strategy Group, and Fizziology, is a business unit of MarketCast Group, a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

Press Contact:
Henry Piney
+44.203.813.8610
Henry.Piney@mcastgroup.com


Fizziology Unlocks the Potential of Social Media Insights in India

Los Angeles, Calif. — April 4, 2019 — Fizziology, a leading social media research and analytics firm, has announced its continued international expansion with the inclusion of social analysis in India. The company’s newest capabilities allow brands and entertainment clients to measure and evaluate social reactions and conversations of Indian moviegoers and target consumers.

“India is an increasingly critical market for our entertainment and brand clients. Given the myriad of cultures that comprise the country, it’s important to understand their attitudes and opinions, as well as the nuances of their social habits,” said Jen Handley, co-founder and co-president at Fizziology. “India was a natural market to add to the company’s growing global capabilities.”

Fizziology decodes social conversation for the U.S. and more than 15 international markets with comps and socio-cultural context for each market. Top markets include Argentina, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Mexico, Russia, Spain, South Korea, and the U.K.

Fizziology’s robust historical data also allows for relevant contextualization in the analysis to further understand why insights matter as clients build their global strategy. Locally attuned analysts know what to listen for and provide clients with an inside look at how consumers around the world connect with brands and share their experiences.

About Fizziology:

Founded in 2009, Fizziology (www.fizziology.com) is a global audience insights company that delivers business-critical social media analytics, research, and services to key industries, including media and entertainment, sports, travel and tourism, and lifestyle brands. The firm is headquartered in Indianapolis and has offices in Los Angeles, Nashville, and St. Louis in addition to local market expert analysts around the world. Fizziology and its sister companies MarketCast, Insight Strategy Group, and Turnkey Intelligence are business units of MarketCast Group, a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

Press Contact:
Jenny Matkovich
323.553.2804
Jenny.Matkovich@mcastgroup.com


Jeremy Radisich Named President of MarketCast

Elevation Streamlines Client Experience and Company Management Structure for Leading Provider of Marketing Research Services and Data Analytics Servicing the Global Entertainment Industry

Los Angeles, CA – December 6, 2018 – Jeremy Radisich has been named president of MarketCast, it was announced today by MarketCast Group CEO Henry Shapiro. With continued oversight of MarketCast’s Campaign Analytics group, Radisich will add responsibility for the firm’s Franchise & Content Strategy unit (“FCS”).

MarketCast’s Campaign Analytics group is the leading provider of iterative testing and benchmarking services that underpin the development of worldwide marketing campaigns for most releases of premium film, TV, and streaming content. FCS offers data-driven research solutions across the content lifecycle – from concept studies to post-release deep-dives and brand tracking – for a diverse set of clients across theatrical, interactive gaming, and streaming.

Since joining MarketCast in 1999, Radisich has been a trusted advisor to marketers, researchers, strategists, and creative executives across hundreds of marketing campaigns and entertainment franchises, and has been instrumental in expanding the firm’s client roster from a handful of domestic US movie studios to dozens of the most influential content creators and distributors in the world.

“Jeremy brings decades of passion and experience to this expanded role,” said Shapiro, “and combining Campaign Analytics and FCS under a single management structure makes a ton of sense, especially since so much of MarketCast’s work involves franchises that don’t exist just as a single viewing occasion, but are nurtured and managed across all forms of consumer experiences, from movies to theme parks to episodic TV and streaming to video games, and beyond.”

Radisich added, “For years our marketing-oriented Campaign Analytics and strategy-focused FCS divisions have worked alongside each other — but in my new position I’m happy to be able to work directly with the fantastic analysts and researchers who make up the FCS team. This is an exciting opportunity to leverage the combined strength of both groups in a manner that will benefit both longstanding and new clients.”

 

About MarketCast:

Established in 1988, MarketCast LLC (www.mcast.com) provides marketing research and data analytics services for the global entertainment industry. With offices in Los Angeles, New York City, Boston, Indianapolis, and London, MarketCast specializes in research-based consulting, testing, and benchmarking services that support entertainment marketers and researchers in strategic decision making at every stage of the content lifecycle. MarketCast’s services are available worldwide and include materials testing (trailers, TV spots, digital campaigns), and exit polls, along with a wide range of custom offerings, from concept and positioning studies to brand tracking and franchise studies. MarketCast, along with its sister companies Insight Strategy Group, Fizziology, and Turnkey Intelligence, are business units of MarketCast Group, a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

 

Press Contact:
Jenny Matkovich
jenny.matkovich@mcastgroup.com
323.553.2804


Fizziology and Turnkey Intelligence Debut Sponsor Breakthrough Offering

INDIANAPOLIS–November 28, 2018–Fizziology, a social media research and analytics firm, today announces its Sponsor Breakthrough offering in partnership with fellow MarketCast Group company Turnkey Intelligence, a preeminent sports research and advisory firm. The Sponsor Breakthrough offering, which analyzes both historical sponsorship research metrics and social media conversation, allows brands to measure and evaluate the impact of sports sponsorships.

“We have more than 12 years of historical data that paints a great picture of fan behavior and attitudes towards sponsors across sports and entertainment,” said Haynes Hendrickson, general manager at Turnkey Intelligence. “With Fizziology, we’re upping the ante — adding rich social insights to create a holistic view that fuels successful sponsorship decisions.”

Turnkey Intelligence has been providing best-in-class, independent research to teams, leagues and brands for more than 20 years. The company’s full suite of data-driven services, including fan experience tracking, sponsorship valuation and measurement, ticketing strategy, and creative/media optimization are now made more powerful with rich insights from fan conversations happening online. Fizziology’s proprietary technology enables brands to drill down on organic, fan-driven conversations that matter, giving brands an inside look at their perception among individual sports enthusiasts.

Brands can expect to receive findings on unaided sponsor recall, official sponsor status, and sponsor recall across leagues. Recent, unreleased findings from a 2018 NBA Sponsor Breakthrough study include:

  • NBA team jersey patch sponsors (GE, Goodyear and Stubhub) generated sponsor association rates similar to or better than official league sponsors (Kia, Mobil, Verizon, and Kumho) despite the smaller spend
  • Nike dominates in unaided sponsor recall across the NBA. The brand is consistently identified more frequently than both Under Armour and Adidas, regardless of apparel sponsorship status
  • (2017) Fans of Major League Soccer are most likely to support brands that are official league sponsors (75 percent), followed by NASCAR and the NHL

“In conjunction with Turnkey Intelligence, we’re deepening the understanding that brands and sports leagues have of their fans,” said Rich Calabrese, executive vice president at Fizziology. “Social data provides an unedited, real-time look into fan feedback. We’re looking forward to working with Turnkey to continue helping brands gain loyalty with customers through these insights.”

About Fizziology:

Founded in 2009, Fizziology (www.fizziology.com) is a global audience insights company that delivers business-critical social media analytics, research, and services to key industries including media and entertainment, sports, travel and tourism, and lifestyle brands. The firm is headquartered in Indianapolis and has offices in Los Angeles, Nashville, and St. Louis, in addition to local market expert analysts around the world. Fizziology, along with its sister companies MarketCast, Insight Strategy Group, and Turnkey Intelligence are business units of MarketCast Group, a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

About Turnkey Intelligence:

Established in 1996, Turnkey Intelligence (www.turnkeyintel.com) is a business intelligence company in the sports industry, offering best-in-class research and advisory services to sports leagues, teams, venues, and brands. Turnkey’s areas of expertise include sponsorship measurement and evaluation, advertising effectiveness, customer experience management, brand tracking, pricing optimization, customer segmentation, and more. Turnkey Intelligence, along with its sister companies MarketCast, Insight Strategy Group, and Fizziology are business units of MarketCast Group, a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

About MarketCast Group:

MarketCast Group (www.marketcastgroup.com) consists of four integrated consumer insights businesses: MarketCast, Insight Strategy Group, Fizziology, and Turnkey Intelligence. These companies work in collaboration to apply the power of data, technology, and proven innovation to get at the heart of how consumers think, shop, and entertain their passions. Established in 1987, MarketCast is a leading provider of marketing research services and data analytics servicing the global entertainment industry. Acquired in 2015, Insight Strategy Group is a consumer research and strategy agency that leverages deep social science expertise to fuel brand growth, new product introductions, and service and content innovation. Fizziology, acquired in 2017, is a provider of social research and analytics that uses real-time global conversation to create actionable insights for marketers and creators. Acquired in 2018, Turnkey Intelligence is a business intelligence provider in the sports industry, offering best-in-class research and advisory services to sports leagues, teams, venues, and brands. Together, these companies equip clients to engage consumers and fans, manage and grow their brands, launch new products and services, expand consumer reach, and maximize business outcomes. MarketCast Group is a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

 

Press Contact:

Kelsey Koralewski

BLASTmedia for Fizziology

kelsey@blastmedia.com

317.806.1900 ext. 123