MarketCast Group Appoints Graham McKenna to CMO

Nielsen Marketing Leader Joins MarketCast to Drive Growth in Entertainment Data, Research, and Analytics

Los Angeles, Calif. — October 31, 2019 — MarketCast Group today announced the appointment of Graham McKenna as its chief marketing officer (CMO). An experienced media and technology marketing leader, McKenna will head up MarketCast’s brand, product marketing, and communications efforts across its portfolio of data and analytics products and services. A pioneer in research, consumer insights, and analytics for media companies and brands, MarketCast counts some of the biggest names in entertainment as clients, including leading Hollywood studios, streaming services, and sports leagues and teams.

McKenna comes to MarketCast from Nielsen, where he served as senior vice president of product marketing and was responsible for Nielsen’s product marketing efforts across its media measurement, sports, music, and metadata portfolio. He joined Nielsen following its acquisition of Gracenote, where he led the marketing and communications team and strategy through a period of massive growth and transformation, including acquisitions by Tribune Media and Nielsen.

“Graham is a world-class communicator and product marketer, and his experience in the data, technology, and entertainment space will be invaluable as we expand our product portfolio and position MarketCast for aggressive growth,” said John Batter, CEO of MarketCast Group. “Graham will be invaluable for scaling our marketing and communications efforts and imagining new ways to package and deliver our amazing research and data to clients.”

MarketCast provides media companies, lifestyle brands, and sports leagues, teams, and rightsholders with a wide range of research, data, and analytics products and services to fuel critical business decisions. This includes helping clients plan and analyze movie and TV marketing campaigns, understand audience engagement across social media platforms, and measure the value and impact of sports sponsorships.

The addition of McKenna is just the latest move by MarketCast Group to bring depth and talent to its leadership team. In July, the company announced the appointment of media industry veteran John Batter to CEO. In the newly created role of CMO, McKenna will join the MarketCast senior leadership team and report to Batter. He will be responsible for all marketing and communications initiatives, including go-to-market strategies, media relations, and ramping up its sales enablement capabilities.

 

About MarketCast Group

MarketCast Group is a leading provider of data-driven research, consumer insights, and analytics, serving the media, entertainment, sports, and lifestyle industries. The company operates through four integrated consumer insights businesses: MarketCast, Insight Strategy Group, Fizziology, and Turnkey Intelligence, which work in collaboration to apply the power of data, technology, and proven innovation to get at the heart of how consumers think, shop, and entertain their passions.

Established in 1987, MarketCast is a leading provider of marketing research services and data analytics, servicing the global entertainment industry. Insight Strategy Group is a consumer research and strategy agency that leverages deep social science expertise to fuel brand growth, new product introductions, and service and content innovation. Fizziology is a provider of social research and analytics that uses real-time global conversation to create actionable insights for marketers and creators. Turnkey Intelligence is a business intelligence provider in the sports industry, offering best-in-class research and advisory services to sports leagues, teams, venues, and brands. Together, these companies equip clients to engage consumers and fans, manage and grow their brands, launch new products and services, expand consumer reach, and maximize business outcomes. MarketCast Group is a portfolio company of Kohlberg & Company, L.L.C.

 

Press Contact

Jenny Matkovich
jenny.matkovich@mcastgroup.com
323.553.2804


Turnkey Intelligence Expands Sales & Partnerships Teams, Adding Top Talent in Philadelphia and Los Angeles

The sports industry’s leading business intelligence provider adds director of marketing partnerships and director of property consulting.

Philadelphia, Pa. — July 30, 2019 — Turnkey Intelligence, a global leader in sports research and strategy, announced the recent hires of Alex Mercer and Johanna Way. Mercer will be based in Turnkey’s Philadelphia office, and Way will be located in Turnkey’s new Los Angeles office. Way’s addition to the Los Angeles sales team will bolster Turnkey’s service to clients in the Western United States.

Alex Mercer and Johanna Way join Turnkey Intelligence

Alex Mercer joins Turnkey as the director of marketing partnerships where he will play a business development and strategic advisory role for the brands team. Prior to joining Turnkey, Mercer worked at SJX Partners and CSM Sport & Entertainment, where he developed strategic partnerships on behalf of leading global sports and entertainment properties, including Feld Entertainment, IRONMAN, The Basketball Tournament, and IndyCar. He is a graduate of the University of Massachusetts Amherst with a bachelor’s degree in sport management.

Johanna Way joins as director of property consulting and will focus on business development and expanding Turnkey’s presence on the West Coast. In her previous role with Nielsen Sports, Way worked with teams, leagues, and rights holders to measure sponsorship performance and optimize their digital and social strategies. Way also held marketing partnership roles with the Los Angeles Chargers and the Seattle Seahawks. A graduate of The University of Sydney, she has a bachelor’s degree in education with a sports management minor.

“We’re excited to bring Alex and Johanna into the Turnkey family,” General Manager Haynes Hendrickson said in a statement. “The addition of Johanna to our Los Angeles team will enable us to better service our property and brand clients on the West Coast. They both bring extensive experience to our staff and will help Turnkey grow and reach new levels.”

 

About Turnkey Intelligence

Established in 1996, Turnkey Intelligence is a business intelligence company in the sports industry, offering best-in-class research and advisory services to sports leagues, teams, venues, and brands. Turnkey’s areas of expertise include sponsorship measurement and evaluation, advertising effectiveness, customer experience management, brand tracking, pricing optimization, customer segmentation, and more. Turnkey launched its London office in January 2019 to serve clients in the European sports industry. Turnkey Intelligence and its sister companies MarketCast, Insight Strategy Group, and Fizziology are business units of MarketCast Group, a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

 

Press Contact:
Becky Oliver
becky.oliver@turnkeyintel.com
267.579.3965


MarketCast Group Appoints John Batter as CEO, Henry Shapiro to Assume Chairman Role

Los Angeles, Calif. — July 25, 2019 — MarketCast Group, a portfolio company of Kohlberg & Company and a leader in research, consumer insights, and analytics serving the media, entertainment, sports, and lifestyle industries worldwide, announced today that its long-time CEO, Henry Shapiro, will assume the role of Chairman, while veteran media and entertainment executive John Batter assumes the CEO role.

Batter is a media and entertainment veteran with extensive experience in building data-driven businesses delivering best-in-class results for customers. He was most recently CEO of Gracenote, the digital and data segment of Tribune Media Company, which he established as the world’s largest entertainment metadata services and technology company prior to a successful sale of the business to Nielsen in 2017. He previously was CEO of M-GO, a joint venture between DreamWorks Animation and Technicolor; president of production for DreamWorks Animation; and a senior executive at Electronic Arts. Batter earned a bachelor’s degree in history from the University of California, Berkeley and an MBA from the USC Marshall School of Business.

“I’m joining MarketCast Group as CEO at an exciting time,” said Batter. “Henry moves to the Chairman role with the company in great shape as the preeminent platform for media and entertainment insights and analytics. Building on its deep entertainment industry experience, MarketCast Group has been successfully extending its reach to include additional customers and markets. We will continue to provide best-in-class service to our ever-expanding group of high-quality customers.”

Under Shapiro’s leadership, MarketCast Group has grown more than tenfold and has transitioned from being a predominantly domestic, theatrical-only research provider to a leader in entertainment research and analytics worldwide, serving clients from diverse industries such as streaming, video games, sports, and technology.

“After nearly 20 years leading this extraordinary company, I am excited to dedicate my time to working with John to take the company to the next level as Chairman,” said Shapiro, “and to pass day-to-day responsibilities to a talented and seasoned executive team. I am thrilled to welcome John to MarketCast Group. He has the perfect mix of experience and skills for this phase of the company’s growth.”

Batter will be based at MarketCast Group headquarters in Los Angeles.

 

About MarketCast Group

MarketCast Group is a leading provider of data-driven research, consumer insights, and analytics serving the media, entertainment, sports, and lifestyle industries. The company operates through four integrated consumer insights businesses: MarketCast, Insight Strategy Group, Fizziology, and Turnkey Intelligence, which work in collaboration to apply the power of data, technology, and proven innovation to get at the heart of how consumers think, shop, and entertain their passions.

Established in 1987, MarketCast is a leading provider of marketing research services and data analytics servicing the global entertainment industry. Insight Strategy Group is a consumer research and strategy agency that leverages deep social science expertise to fuel brand growth, new product introductions, and service and content innovation. Fizziology is a provider of social research and analytics that uses real-time global conversation to create actionable insights for marketers and creators. Turnkey Intelligence is a business intelligence provider in the sports industry, offering best-in-class research and advisory services to sports leagues, teams, venues, and brands. Together, these companies equip clients to engage consumers and fans, manage and grow their brands, launch new products and services, expand consumer reach, and maximize business outcomes. MarketCast Group is a portfolio company of Kohlberg & Company, L.L.C.

About Kohlberg & Company

Kohlberg & Company, L.L.C. is a leading private equity firm headquartered in New York. Since its inception in 1987, Kohlberg has organized eight private equity funds, through which it has raised $7.5 billion of committed equity capital. Over its nearly 30‐year history, Kohlberg has completed 79 platform investments and over 190 add‐on acquisitions, with an aggregate transaction value in excess of $15 billion. For more information, please visit www.kohlberg.com.

 

Press Contact:
Jenny Matkovich
jenny.matkovich@mcastgroup.com
323.553.2804


Insight Strategy Group Expands West Coast Presence With Senior Hire

Kim Lewis joins the consumer research and strategy agency as senior vice president.

New York City, N.Y. — July 10, 2019 — Insight Strategy Group (ISG), a leading consumer research and strategy agency and part of the MarketCast Group, welcomes Kim Lewis as senior vice president of research and strategy, leading the firm’s technology industry practice while working closely with ISG leadership to drive continued growth on the West Coast.

 

Kim comes to ISG as a 15-year veteran of Ipsos, where she held a variety of leadership roles in strategic brand and communications research for media and technology clients. Kim holds a bachelor’s degree in marketing from the Kelley School of Business at Indiana University.

“We’re thrilled to have Kim onboard,” said Arikan Olguner, ISG’s president. “We’ve had great success in applying our social sciences-based expertise including our gender, youth, and family practices to creative solutions for our clients on the West Coast. We are excited to build on these successes with a growing local presence under Kim’s leadership.”

“Kim joins the MarketCast Group family at an exciting time,” said Henry Shapiro, Group CEO. “We look forward to working with her as we bring together integrated solutions across our businesses, from primary research to social media analytics, to help our clients solve their toughest problems.”

Kim will be based in San Francisco and will work closely with the rest of ISG and MarketCast Group leadership in New York, Los Angeles, and the broader network of offices worldwide.

 

About Insight Strategy Group

Established in 1999, Insight Strategy Group is a leading consumer research and strategy agency that combines social science expertise with deep generational, life stage, gender, and cultural understanding to decode consumer behavior, fuel brand growth, and innovate products, services, and content. ISG partners with clients on consumer deep dives, segmentations, brand positioning and tracking, customer experience, concept development and testing, and related needs across the product and content development and marketing lifecycle. ISG serves a broad array of lifestyle industries, including media and entertainment, food and beverage, retail, style, health and wellness, travel and leisure, and technology. ISG and its sister companies MarketCast, Fizziology, and Turnkey Intelligence are business units of MarketCast Group, a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

 

Press Contact:
Jenny Matkovich
jenny.matkovich@mcastgroup.com
323.553.2804


MarketCast Group Bolsters Executive Leadership Team With Key Hires

Global research and analytics company adds CFO and VP of human resources to support continued expansion and acquisitions.

Los Angeles, Calif. — June 18, 2019 — MarketCast Group, a leader in research, consumer insights, and analytics serving the media, entertainment, and lifestyle industries worldwide, announced today that it has expanded its executive team with the addition of Mike Goddard, who joins as chief financial officer, and Tracy Behzad, who joins as vice president of human resources.

 

“We are excited to add these two accomplished executives to our team,” said MarketCast Group CEO Henry Shapiro. “Mike and Tracy’s robust and well-rounded experiences as leaders in their fields provide us with further operational excellence required to accelerate our growth trajectory and solidify our position as an employer of choice.”

Goddard brings ten years’ experience in the CFO role and a proven track record of delivering exceptional financial and operational results. Goddard worked at Thomson Reuters for 15 years in multiple finance functions including treasury, investor relations, and transfer pricing before assuming his last position as CFO for Elite, an enterprise software business based in Los Angeles. Goddard previously held roles at Goldman Sachs and PricewaterhouseCoopers. He earned a bachelor’s degree in economics and journalism from Syracuse University and an MBA from the MIT Sloan School of Management.

“MarketCast Group has an exceptional foundation and a long-standing leadership position in media and entertainment insights and analytics,” said Goddard. “It also has a compelling strategic vision to expand organically and beyond, and I’m looking forward to contributing to the evolution of the company.”

Tracy Behzad has held a number of executive human resources roles spanning a career of over 25 years, most recently as VP of human resources at Bay Dynamics in New York City. During her career, Behzad has had extensive experience operating in dynamic and rapidly growing organizations, helping them set up the systems, policies, and programs required to succeed and scale in the midst of change. Behzad has a bachelor’s degree in economics from the University of California, Berkeley.

“I am delighted to join MarketCast Group, an organization that truly values its team members and strives to be a place where everyone is able to excel,” said Behzad. “I’m excited to be a part of the next chapter of this dynamic business.”

Goddard and Behzad will be based out of MarketCast Group’s headquarters in Los Angeles but will work closely with all of the company’s executive teams throughout its network of offices worldwide.

 

About MarketCast Group

MarketCast Group consists of four integrated consumer insights businesses: MarketCast, Insight Strategy Group, Fizziology, and Turnkey Intelligence. These companies work in collaboration to apply the power of data, technology, and proven innovation to get at the heart of how consumers think, shop, and entertain their passions. Established in 1987, MarketCast is a leading provider of marketing research services and data analytics servicing the global entertainment industry. Acquired in 2015, Insight Strategy Group is a consumer research and strategy agency that leverages deep social science expertise to fuel brand growth, new product introductions, and service and content innovation. Fizziology, acquired in 2017, is a provider of social research and analytics that uses real-time global conversation to create actionable insights for marketers and creators. Acquired in 2018, Turnkey Intelligence is a business intelligence provider in the sports industry, offering best-in-class research and advisory services to sports leagues, teams, venues, and brands. Together, these companies equip clients to engage consumers and fans, manage and grow their brands, launch new products and services, expand consumer reach, and maximize business outcomes. MarketCast Group is a portfolio company of Kohlberg & Company, a leading private equity firm headquartered in New York.

 

Press Contact
Jenny Matkovich
jenny.matkovich@mcastgroup.com
323.553.2804