Beware of Mystery Shopper Scams

It has recently come to our attention that false documentation regarding a “Mystery Shopper” or “Store Evaluator” program is being circulated under the MarketCast brand and well-known retailers to consumers across the U.S.

This is a consumer scam. Do not respond to any request that you receive through the postal service, email or via phone from anyone claiming to be from MarketCast asking you to participate in a store evaluator, mystery shopper or similar program.

Please know that MarketCast would never ask for funds to be exchanged, including purchasing gift cards, to participate in any consumer survey.

We are appalled that someone is using our name and brand for these purposes. Unfortunately, this is one of many similar fake offers being circulated at this time. In fact, the U.S. Federal Trade Commission (FTC) recently published an article warning consumers about this very issue: ‘Fake offers for secret shopper jobs.’ At the end of this article, there is a link to notify the FTC if you receive a similar proposition.

Team MarketCast


MarketCast & VICE Media: Purpose to Purchase Webinar

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The replay of our Webinar with VICE Media Group, covering how recent events have super-charged young people’s values and perceptions of the products and brands, is now available here:


Our Commitment

“Let nobody give you the impression that the problem of racial injustice will work itself out.  Let nobody give you the impression that only time will solve the problem.  That is a myth.”

Dr. Martin Luther King Jr.,  June 1965

The events of these past few weeks have once again highlighted the hundreds of years of injustice faced by African Americans, indigenous peoples, and other people of color in the United States. We have no excuses. It’s been 56 years since the Civil Rights Act was signed into law, 52 years since the murder of Dr. Martin Luther King Jr., and nearly 30 years since the police beating of Rodney King here in Los Angeles. Yet, we continue to bear witness to racial injustice on a daily basis.

Today, we want to commit to MarketCast employees, clients and the greater community we serve that we will focus our efforts on racial equality and justice. We will start by examining our own culture and practices, including the creation and complete embrace of a robust and meaningful Diversity and Inclusion program.

With the help of third-party experts, we will review and refine many of our internal policies, including creating a workplace environment and recruiting practices that attract and retain diverse candidates, as well as nurture future leaders.

While these efforts will require time and thoughtful planning, we are also committing to these more immediate changes:

  • Identifying and partnering with a racial justice or other policy organization on an annual basis to provide access to our expert research and data analytics services pro-bono.
  • Setting a date for an annual MarketCast Day of Service with the focus on helping organizations that serve people of color.
  • Starting a leadership mentoring program for our diverse employees and increasing our racial bias training.
  • Publishing and sharing our diversity data annually with employees and clients to show our progress.

These are our first steps in a long-term plan for change within our company and our community. It’s time.



State of Fandom Webinar Replay

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Thank you for your interest in viewing the MarketCast “State of Fandom” Webinar. Complete the form below to access the recording.


MarketCast State of Fandom Report Wave 4

MarketCast State of Fandom Report Wave 4

Media, Entertainment and Sports Fan Insights & Trends

 

 

Since mid-March, MarketCast has analyzed the thoughts, feelings and behaviors of media, entertainment and sports fans as they increasingly learn to cope with the impact of COVID-19 and its disruption to their work and personal lives.

Our survey of more than 1,000 consumers, combined with analysis of millions of social media conversations, uncovers how fans are thinking, feeling and behaving as the sports and entertainment worlds begin to move from pause to play.

This latest report analyzes fandom across entertainment and sports segments, including:

  • The willingness for fans to spend more on streaming services and how they are currently feeling about paid cable subscriptions and PVOD.
  • Local and National news consumption habits today versus the first few weeks of the pandemic.
  • The brands that are positively standing out because of their public response to the crisis.
  • Media consumption habits of sports fans during the lockdown and their feelings about returning to live sports venues once they reopen.

Complete the form below to access the report.

Thank you for your interest in viewing our State of Fandom Report. Please fill out the form below to download.  Contact us, with any questions.


MarketCast State of Fandom Report Wave 3

MarketCast State of Fandom Report Wave 3

Impact of COVID-19 on Media, Entertainment and Sports

 

 

Since mid-March, MarketCast has analyzed the thoughts, feelings and behaviors of media, entertainment and sports fans as they increasingly learn to cope with the impact of COVID-19 and its disruption to their work and personal lives.

Our survey of more than 1,000 consumers, combined with analysis of millions of social media conversations, is updated weekly to identify the changing sentiment among fans.

The result is this comprehensive report detailing how people from all walks of life are managing their time, spending their money, and engaging with one another and popular forms of media and entertainment.

The MarketCast State of Fandom Report Digs Deep to Understand:

  • How are people coping with social distancing and what forms of media are they engaging with most?
  • Are people gravitating to local, national and cable TV and digital news or are they finding alternative sources?
  • What is the impact of the virus on media spending habits for cable TV and streaming subscribers?
  • Will sports fans return to live events once the crisis ends?
  • How are sports fans filling the void?
  • How will brand behaviors during the pandemic impact consumer perceptions when we return to normalcy?

Complete the form below to access the report.

Thank you for your interest in viewing our State of Fandom Report. Please fill out the form below to download.  Contact us, with any questions.


Video Discovery, the New Word of Mouth Webinar

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Thank you for your interest in viewing the MarketCast WFH Webinar, “Video Discovery and the New Word of Mouth.” Complete the form below to access the recording.


MarketCast Research Webinar on Harnessing Data to Drive Sports Sponsorships & Marketing Effectiveness

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Thank you for your interest in viewing our webinar recording. All you have to do is fill out the below and you can access the recording.