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MarketCast Taps Steve Buck to Lead Theatrical New Business Efforts

Comscore and Rentrak Leader Joins MarketCast to Help Grow Its Theatrical and Studio Business

Los Angeles, Calif. — December 19, 2019 — MarketCast today announced the appointment of Steve Buck as its Senior Vice President of Theatrical. An experienced movie research and analytics leader, Buck will drive the commercial sales and new business efforts for MarketCast’s Theatrical products and services, which today counts every major Hollywood studio and many independent producers as clients.

Buck is an entertainment data veteran who helped established Rentrak as the currency for theatrical measurement, providing studios and exhibitors with the critical box office data needed to determine the financial success of motion picture projects. Most recently, Buck served as SVP of Business Relations for media measurement leader, Comscore, where he joined the company and led its movie reporting and analytics efforts following its merger with Rentrak.

In his new role, Buck will partner with MarketCast’s creative testing and analytics team to help build upon an already successful theatrical business that sets the standards for movie marketing and creative campaigns. Buck will be responsible for expanding MarketCast’s reach within the studio and theatrical community, providing the company’s world-class research and analytics products and services across the production and distribution chain.

“As the entertainment and media landscape changes and business models evolve, studio leaders and research teams are requiring deeper analytics to identify, and reach and nurture the fans that matter most,” said Jeremy Radisich, President of MarketCast. “Steve will provide the firepower to meet our aggressive business expansion goals while leveraging his industry expertise and knowledge of data to grow our Theatrical portfolio.”

MarketCast supports the biggest entertainment marketing campaigns on the planet with a unique mix of research and data-driven analytics. The company’s global ad testing solutions help studio marketing teams optimize their advertising campaigns, from messaging and positioning to refining and sharpening creative assets to create maximum impact among moviegoers.  The data gleaned from MarketCast’s fan-focused research and analytics helps studio marketing leaders better understand and pinpoint their target audiences and hone overall go-to-market strategies to win at the box office.

About MarketCast

MarketCast is a leading provider of data-driven research, consumer insights and analytics, serving media, entertainment, sports and lifestyle brands. The company operates through four integrated consumer insights businesses: MarketCast, Insight Strategy Group, Fizziology, and Turnkey Intelligence, which work in collaboration to apply the power of data, technology and proven innovation to get at the heart of how consumers think, shop and entertain their passions.

Press Contact

Jenny Matkovich

MarketCast Group Appoints Graham McKenna to CMO

Nielsen Marketing Leader Joins MarketCast to Drive Growth in Entertainment Data, Research, and Analytics

Los Angeles, Calif. — October 31, 2019 — MarketCast Group today announced the appointment of Graham McKenna as its chief marketing officer (CMO). An experienced media and technology marketing leader, McKenna will head up MarketCast’s brand, product marketing, and communications efforts across its portfolio of data and analytics products and services. A pioneer in research, consumer insights, and analytics for media companies and brands, MarketCast counts some of the biggest names in entertainment as clients, including leading Hollywood studios, streaming services, and sports leagues and teams.

McKenna comes to MarketCast from Nielsen, where he served as senior vice president of product marketing and was responsible for Nielsen’s product marketing efforts across its media measurement, sports, music, and metadata portfolio. He joined Nielsen following its acquisition of Gracenote, where he led the marketing and communications team and strategy through a period of massive growth and transformation, including acquisitions by Tribune Media and Nielsen.

“Graham is a world-class communicator and product marketer, and his experience in the data, technology, and entertainment space will be invaluable as we expand our product portfolio and position MarketCast for aggressive growth,” said John Batter, CEO of MarketCast Group. “Graham will be invaluable for scaling our marketing and communications efforts and imagining new ways to package and deliver our amazing research and data to clients.”

MarketCast provides media companies, lifestyle brands, and sports leagues, teams, and rightsholders with a wide range of research, data, and analytics products and services to fuel critical business decisions. This includes helping clients plan and analyze movie and TV marketing campaigns, understand audience engagement across social media platforms, and measure the value and impact of sports sponsorships.

The addition of McKenna is just the latest move by MarketCast Group to bring depth and talent to its leadership team. In July, the company announced the appointment of media industry veteran John Batter to CEO. In the newly created role of CMO, McKenna will join the MarketCast senior leadership team and report to Batter. He will be responsible for all marketing and communications initiatives, including go-to-market strategies, media relations, and ramping up its sales enablement capabilities.


About MarketCast Group

MarketCast Group is a leading provider of data-driven research, consumer insights, and analytics, serving the media, entertainment, sports, and lifestyle industries. The company operates through four integrated consumer insights businesses: MarketCast, Insight Strategy Group, Fizziology, and Turnkey Intelligence, which work in collaboration to apply the power of data, technology, and proven innovation to get at the heart of how consumers think, shop, and entertain their passions.

Established in 1987, MarketCast is a leading provider of marketing research services and data analytics, servicing the global entertainment industry. Insight Strategy Group is a consumer research and strategy agency that leverages deep social science expertise to fuel brand growth, new product introductions, and service and content innovation. Fizziology is a provider of social research and analytics that uses real-time global conversation to create actionable insights for marketers and creators. Turnkey Intelligence is a business intelligence provider in the sports industry, offering best-in-class research and advisory services to sports leagues, teams, venues, and brands. Together, these companies equip clients to engage consumers and fans, manage and grow their brands, launch new products and services, expand consumer reach, and maximize business outcomes. MarketCast Group is a portfolio company of Kohlberg & Company, L.L.C.


Press Contact

Jenny Matkovich