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Putting Fandom in Focus
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Advertising Solutions Container

Advertising Solutions Container

Powering the
Ad Lifecycle

As media consumption shifts, advertisers are challenged to deliver the right advertising and marketing messages to engage and win with audiences who matter most.

MarketCast works across the whole ad lifecycle, from early concepts and storyboard testing through in-market ad and cross-media campaign measurement.

Optimizing Ads Pre-Launch

MarketCast AdPi and Campaign Analytics testing solutions help you perfect ad creative and predict in-market performance before your ads ever take flight.

MarketCast ad testing

Benchmark Ad Performance

MarkeCast delivers performance metrics for measuring audience response to ad creative, comparing pre-launch ads with category norms and across the advertising landscape. 

Optimize Messaging

MarketCast helps you create storylines that sell. Our ad testing survey approach determines if your storylines, characters, and other creative elements work together to drive the right audience response.

Test Faster, More Often

Lightning fast turnaround times means you can test multiple ad versions and receive in-depth reporting to meet your campaign timelines.  

Measuring Ad Resonance

Once ads take flight, MarketCast Brand Effect is considered the standard for ad resonance measurement, trusted by the biggest brands on the planet to measure ad performance through real world exposure.  

marketcast ad measurement

Measure Ad Resonance

Identifies if ads are generating recall and breakthrough with audiences in natural exposure environments – within hours of ads taking flight.

Understand Brand Linkage

Measures an ad’s ability to effectively communicate memorable product and brand messages that resonate with core audiences and differentiate from competitors.

Identify Lift Potential

Determines if the ad is likely to drive purchase intent and other consumer outcomes.

Analyzing Campaign Impact

A powerful combination of research and behavioral data measures how full-blown ad campaigns perform across platforms and services.

marketcast campaign analytics

Pinpoint Success

Identifies how specific ads are working separately and together to drive overall campaign performance.

Measure Across Platforms

Measures audience reactions to campaigns across media platforms to determine which platforms deliver the most value.

Understand Campaign
Impact on Brands

Dives deep to understand how marketing campaigns are supporting long term brand health and growth strategies.

The Big
Difference

Trusted Benchmarks

Decades of MarketCast AdPi, Brand Effect, and Communicus benchmarks (formerly PMI) for all major advertising categories.

Methodology Mix

A powerful mix of advertising testing and measurement methodologies, from forced and soft exposure to in-market measurement across devices and platforms.

Big Data Muscle

Led by a team of media and advertising research and big data experts who have led some of our industry’s boldest innovations. 

Decades of MarketCast AdPi, Brand Effect, and Communicus benchmarks (formerly PMI) for all major advertising categories
MarketCast media consumption

Let's talk.

Drop us a line and our resident strategy development expert will be in touch as soon as possible.

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