Powering the
Ad Lifecycle
MarketCast works across the whole ad lifecycle, from early concepts and storyboard testing through in-market ad and cross-media campaign measurement.
Optimizing Ads Pre-Launch
MarketCast AdPi and Campaign Analytics testing solutions help you perfect ad creative and predict in-market performance before your ads ever take flight.
Benchmark Ad Performance
MarkeCast delivers performance metrics for measuring audience response to ad creative, comparing pre-launch ads with category norms and across the advertising landscape.
Optimize Messaging
MarketCast helps you create storylines that sell. Our ad testing survey approach determines if your storylines, characters, and other creative elements work together to drive the right audience response.
Test Faster, More Often
Lightning fast turnaround times means you can test multiple ad versions and receive in-depth reporting to meet your campaign timelines.
Measuring Ad Resonance
Once ads take flight, MarketCast Brand Effect is considered the standard for ad resonance measurement, trusted by the biggest brands on the planet to measure ad performance through real world exposure.
Measure Ad Resonance
Identifies if ads are generating recall and breakthrough with audiences in natural exposure environments – within hours of ads taking flight.
Understand Brand Linkage
Measures an ad’s ability to effectively communicate memorable product and brand messages that resonate with core audiences and differentiate from competitors.
Identify Lift Potential
Determines if the ad is likely to drive purchase intent and other consumer outcomes.
Analyzing Campaign Impact
A powerful combination of research and behavioral data measures how full-blown ad campaigns perform across platforms and services.
Pinpoint Success
Identifies how specific ads are working separately and together to drive overall campaign performance.
Measure Across Platforms
Measures audience reactions to campaigns across media platforms to determine which platforms deliver the most value.
Understand Campaign
Impact on Brands
Dives deep to understand how marketing campaigns are supporting long term brand health and growth strategies.
The Big
Difference
Trusted Benchmarks
Decades of MarketCast AdPi, Brand Effect, and Communicus benchmarks (formerly PMI) for all major advertising categories.
Methodology Mix
A powerful mix of advertising testing and measurement methodologies, from forced and soft exposure to in-market measurement across devices and platforms.
Big Data Muscle
Led by a team of media and advertising research and big data experts who have led some of our industry’s boldest innovations.
Let's talk.
Drop us a line and our resident strategy development expert will be in touch as soon as possible.