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    Research and Marketing Effectiveness Solutions to Build Fandom.

    Advertising

    Pre-launch ad testing and in-market measurement.

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    Next generation brand fandom tracking and research.

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    Movie and series content testing and research.

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    Data-driven advertising outcomes measurement.

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    World-class quantitative and qualitative research.

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    Thought leadership reports and blog posts addressing the big issues impacting the industries and communities we serve.
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    The latest press release and news stories covering MarketCast people, products, and partners.

    Syndicated Reports
    Syndicated reports deliver research data and strategic analysis focusing on the financial industry.
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Putting Fandom in Focus

MarketCast Ad Effect
MarketCast Ad Effect
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MarketCast Ad Effect
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MarketCast’s advertising and brand research and measurement solutions are trusted by 80 percent of Ad Age’s top ad spenders.

About Us

Our data science and marketing effectiveness solutions identify what people watch, buy, and listen to most. And our primary research answers why they watch, buy, and listen. Together, they build fandom.

Data Science + Primary Research
Data Science
Fandom
Primary Research

Solutions

Advertising
Brand
Entertainment Content
Attribution
Research and Insights
MarketCast advertising effectiveness
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle, from testing early advertising storyboards, copy, and concepts to in-flight advertising measurement and full-blown multi-platform campaign analysis.
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MarketCast brand health and tracking research
MarketCast is rethinking how traditional brand health and tracking research is done. Our next-generation approach fuses consumer behavioral data with longitudinal research to connect the dots between brand and business performance.
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MarketCast media measurement
MarketCast supports the biggest movie and streaming releases on the planet. Our fan-focused testing and research helps programmers, creators, and marketers fine-tune creative, pinpoint audiences, and hone overall marketing campaigns to win at the box office, streaming, and beyond.
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MarketCast attribution solutions
Once advertising is in-flight, MarketCast helps track, measure, and optimize cross-platform media campaigns. Our Attribution Solutions let brands determine whether their advertising is reaching its intended audience and driving the right outcomes, from sales lift and subscriber acquisition to tune-in.
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MarketCast custom research and insights solutions
Our team of social scientists and strategists unpack the societal and cultural trends influencing how consumers think, feel and behave. We transform these data points into actionable insights to optimize marketing strategies, shape brand perceptions, and fuel new product innovations.
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Solutions

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advertising solutions

Advertising

MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle.

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advertising solutions

Brand

MarketCast is rethinking how traditional brand health and tracking research is done.

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content research

Entertainment Content

MarketCast supports the biggest movie and streaming releases on the planet.

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marketcast advertising attribution

Attribution

Once advertising is in-flight, MarketCast helps track, measure, and optimize cross-platform media campaigns.

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Featured Insights

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Fandom and drivers of purchase behavior

Brand Still Wins the Wallet

According to MarketCast’s third annual Brand Fandom Report, brand equity is the single biggest driver of purchase behavior.
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MarketCast’s latest Sponsor Breakthrough data reveals which official NCAA sponsors stood out most to fans.

Women’s March Madness Sponsors See Bigger Gains

The 2025 NCAA Men’s and Women’s Basketball Tournaments brought buzzer-beating plays, record-breaking moments, and fierce competition—on the court and among sponsors. MarketCast’s long-running Sponsor Breakthrough study reveals the official tournament...
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Ford's new "Committed to America" ad resonates with audiences

“American Made” Ads Drive Automotive Impact

Ford and Hyundai lean into financial uncertainty with ads that highlight American manufacturing and offer price assurances to nervous consumers.
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Values
& Vibe

Peek behind the scenes to learn how our love for research and data nurtures fandom in everything we do.
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Peek behind the scenes to learn how our love for research and data nurtures fandom in everything we do

WHO WE ROLL WITH

Let's talk.

Drop us a line and a MarketCast representative will be in touch as soon as possible.
Fandom comes first

Solutions

  • Advertising
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  • Attribution
  • Custom Research
  • Advertising
  • Brand
  • Entertainment Content
  • Attribution
  • Custom Research

Contact

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