Halloween’s Streaming Wars

For many, Halloween isn’t a single day, it’s a season – starting when the clock strikes midnight on October 1st or as soon as the first fall chill hits the air. Since most of us can’t dress up for Halloween every day, the best way to celebrate the spooky season is to binge creepy content from our favorite streamers.  

Fortunately, most major streamers are stepping up their Halloween game to satisfy the bloodlust for horror fans with branded hashtags for engagement, rolling content release schedules, and original content for spooky celebrations in October and beyond.  

So, who wins this year’s Halloween content contest? We checked in with MarketCast’s Real-Time Analytics team to find out!

Frighteningly Fun Halloween Hashtags

This year, we measured Halloween’s social hype using each streaming platform’s chosen Halloween hashtag, including #NetflixandChills, #Peacocktober, Disney’s #Hallowstream, Amazon’s #NowScreamingPV, Discovery’s #Ghostober, HBO Max’s #HalloweenisHere, Tubi’s #TerrorOnTubi, and #Huluween 

The hashtags are designed to drive subscribers to each streaming services Halloween hubs to help them discover new content to scream about. Combined, these spooktacular hashtags have generated more than 120,000 posts across social platforms, helping horror fans find killer movies and original series to watch this season.  

Which Series and Movies Killed it this Halloween Season?

So, what are fans watching most? MarketCast’s Streaming Tracker, which combines social analytics with a bi-weekly fandom survey, looked at the movies and series that were driving the most fan engagement and advocacy. Among 2021’s big winners were Halloween Kills (Peacock), which topped our streaming charts for two weeks in a row. Other frighteningly popular titles include Disney+’s Muppets Haunted Mansion, Netflix’s No One Gets Out Alive, and Amazon’s The Manor, which is part of its Blumhouse horror anthology on Prime Video.  

On the original series side, Hulu’s American Horror Story and Netflix’s You and Midnight Mass were fan favorites. And, we would be remiss not to mention Netflix’s Squid Game, which broke streaming and social media records worldwide.

You can check out all of the hashtags mentioned above to discover each streamer’s Halloween hubs, where you will find a wide range of content ranging from the completely terrifying to kid and teen friendly. 

And, to learn more about the digital and social media analytics offered by our Real-Time Analytics team, click here 



Movie Trailers: Fall Fan Faves

Fall Colors. Sweaters. Holidays. Few things represent late summer and fall more than curling up with a favorite streaming flick or heading to the movie theater to avoid holiday crowds, making sure to show up early to catch the newest trailers. With social media playing an outsized role in movie marketing today, audiences can now see and share the hype of fall trailers beyond the silver screen – opening the doors for movies across genres, budgets, and markets to find virality.

So which theatrical movie trailers made big waves as summer turned to fall? We checked in with MarketCast’s Real-Time Analytics team to identify the trailers that are breaking social media, focusing on fan data covering the first 24-hours of each trailer’s release for trailers debuting mid-August and September.

Here are our Top 5 Fall Fan Favorites:

#5 Dune

US Social Media Performance During First 24 Hours:
Social Media Mentions: 137,389
Online Views: 13.2M

Sci-fi and Dune fans are buzzing for this new adaptation. The star-studded cast, including Timothée Chalamet, Zendaya, Oscar Isaac and Jason Momoa, paired with Denis Villenueve’s direction and Hans Zimmer’s score added to the hype.

Some also called out the beautiful cinematography and expressed intent to see it in premium format like IMAX. Debuts Oct. 21 in the U.S. 

#4 House of Gucci

US Social Media Performance During First 24 Hours:
Social Media Mentions: 219,899
Online Views: 10.7M

Across platforms, especially on Twitter, the House of Gucci trailer was a pop-culture moment among all audiences. Many shared an outpouring of love for Lady Gaga as well as Italian culture. Quickly, “Father, Son, and House of Gucci” became the go-to iconic line for memes and jokes alike.

Even before the movie is released, many social fans believe it’s the title to watch come Oscar season, advocating for Best Picture, Acting, and Makeup awards due to the Ridley Scott and ensemble cast pairing. Debuts Nov. 24 in the U.S.

#3 Venom: Let There Be Carnage

US Social Media Performance During First 24 Hours:
Social Media Mentions: 279,823
Online Views: 23.7M

Marvel fans were fired up for Carnage’s debut as a sequel, while more casual fans enjoyed the comedy and action in the trailer, often poking fun at the opening scene of Venom cooking and singing.

Before its debut, fans on social discussed where Venom fits in the overall Marvel Cinematic Universe, and some theorized that Spider-Man might make an appearance due to Easter eggs like the Daily Bugle hidden in the trailer (spoiler alert, stay for the credits). Now Playing in Theaters

#2 Matrix: Resurrections

US Social Media Performance During First 24 Hours:
Social Media Mentions: 305,427
Online Views: 33.3M

Matrix fans celebrated the return of one of their favorite franchises (and Keanu’s return as Neo) with this iconic trailer. Fans say they will rewatch the trilogy in preparation for the fourth installment. Many discussed callbacks to the original and theorized on the storyline and characters, like Priyanka Chopra potentially being Sati all grown up.

Fans also praised the creative marketing leading up to the trailer release, where choosing a red or blue pill plus the time of day factored into different teasers. Debuts December 22 in the U.S. 

#1 Spider-Man: No Way Home

US Social Media Performance During First 24 Hours :
Social Media Mentions: 2,912,339
Online Views: 175.7M

The highly anticipated trailer had a record-breaking performance, with the highest social volume of MarketCast tracking to date. At 24 hours, it surpassed AVENGERS: ENDGAME (1.9M) and nearly doubled SPIDER-MAN: FAR FROM HOME’s social volume (1.5M).

Combining nostalgia for the return of fan-favorite villains with endless possibilities within the multiverse led to fanatical excitement for this trailer release. Fans on social also hope that past Spider-Men, Andrew Garfield and Tobey Maguire, will make an appearance in this latest release. Debuts December 21 in the U.S.

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