Kids, Media & Mental Health Study

Are the Kids Really Alright?

It has been almost one year since the global pandemic entered our lives; impacting the way we socialize, interact and live our everyday lives. More than ever before, our culture has put a spotlight on the importance of maintaining one’s mental health, but how does this dialogue on mental health translate to younger people – specifically kids, tweens, and teens today?

The MarketCast team of kids, youth and family researchers set out to understand how kids from the U.S., South Korea and Germany (aged 7-15) are navigating these challenging times, in addition to how they define mental health, and the role different types of technology and media have on their journey.

Here are some of the topics covered in the study:

  • Explore how kids across race and nationalities truly feel about themselves
  • Evaluate the stressors having an impacting on kid’s lives
  • Delve into what kids define as mental health and how they process it
  • The effect different content types can have on a young person’s mind

Click below to download the full study.

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International Women’s Day

MarketCast Celebrates International Women's Day

At MarketCast, we believe International Women’s Day is a day to celebrate the contributions of women throughout our organization and the world around us. Women of MarketCast represent more than half of our workforce and are essential to our success. They lead our teams, shape our services, and deliver data science and research that guides critical decisions for the most innovative technology, media and sports businesses on the planet.

As researchers and data scientists, we have a responsibility to reflect the diverse audiences and communities all around us. That’s why MarketCast has embraced Diversity and Inclusion as an essential core value. And, we have committed to significantly improving gender and racial demographics and achieving gender balance at every level of our organization within the next five years.

We believe by continuing, deepening and expanding our commitment to gender equality, we strengthen our market research and innovation, build better relationships with the communities and clients we serve, and create a culture and workforce that is more engaged and connected.

We #ChoosetoChallenge.

Athlete Activism Study

MarketCast Diversity & Inclusion in Sports Study in Partnership with TIDES™

In the summer of 2020, the world was made to pay attention to issues surrounding systemic racism and police brutality against Black Americans, as word – and video footage spread across the globe in an instant. 

While citizens protested in the streets, we also witnessed athletes unite and use their profile, platforms and influence as leaders, to campaign for social justice in support of the movement and racial equality.

In our latest study, MarketCast partnered with The University of Central Florida College of Business Administration and The Institute for Diversity and Ethics in Sport™ (TIDES), a nationally recognized organization focused on improving diversity and ethics in sports, to understand the thoughts, feelings and beliefs of sports fans as it relates to the ongoing fight for racial equality and social justice.

Our findings look to identify how athletes and professional leagues can play a role in progressing the social justice movement and engaging a wide range of fans with these topics. We looked at which athletes and teams are leading the charge and how specific fan segments are reacting to athlete activism across a range of topics. You can download the full report here.

Report Key Take-Aways

Two in three fans approve of how athletes use their platform to protest racial injustice: 

  • 72% Have positive reactions towards athletes calling for gender equality / equal pay.
  • 70% Have positive reactions towards athletes advocating for the LGBTQ+ community.
  • 65% Have positive reactions towards athletes advocating for racial equality.

Brands can help amplify social causes: 

  • In 2018, following Nike’s campaign with Colin Kaepernick, sales jumped 31% in a show of support for Kaepernick and a brand that backed him.
  • 67% of sponsor supporters are more likely to support brands endorsed by athletes who use their platform to raise awareness about social justice (vs 57% overall fanbase).

WNBA demonstrated leadership on and off the court inspiring fans to rally round: 

  • 77% of WNBA fans supported players shirts condemning the shooting of Jacob Blake. 
  • 69% of WNBA fans supported Atlanta Dream player Renee Montgomery when she sought a discussion with U.S. Senator and team owner Kelly Loeffler, shortly after Loeffler spoke against Black Lives Matter. 

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MarketCast Appoints Regina Johnson CHRO

Johnson to Lead All People Initiatives and Diversity and Inclusion Strategy as MarketCast’s First Chief Human Resources Leader

Los Angeles, Calif. – March 1, 2021 - MarketCast today announced the appointment of Regina Johnson to its senior leadership team as its first Chief Human Resources Officer (CHRO). Johnson will lead all MarketCast human resources and people initiatives, including shaping its employee experience, driving talent management, and building out its diversity and inclusion strategy with its teams around the globe.

“Regina is a tremendous addition to MarketCast at a time when we are deeply focused on innovation and expanding our world-class team of researchers, data scientists and technologists,” said John Batter, CEO of MarketCast. “Regina’s passion and advocacy for creating an inclusive workplace, where diversity and learning are core values, will help us attract, nurture and retain the very best talent to meet our ambitious growth plans.”

Johnson has spent her career working as a people leader for businesses that have data analytics, research and technology at their core. She brings a track record of building HR strategies and programs to MarketCast, supporting leadership teams and workforces that are transforming themselves through innovation, as well as experiencing both rapid growth organically and through acquisitions. Regina’s experience developing successful diversity and inclusion programs will be critical as MarketCast looks to embed D&I throughout its culture, consumer research and client relationships.

“MarketCast has created a unique culture that brings researchers, data scientists and technologists together to collaborate on growing fandom for the world’s biggest names in media and sports,” said Johnson. “As MarketCast’s client segments continue to shift along with the changing of fan opinions and behaviors, my role will be to provide our people leaders, researchers and data scientists the right platforms and opportunities to learn, grow and evolve their skills to thrive today, as well as in the future.”

Johnson joins MarketCast from Western Asset Management, a global investment firm, where she served as head of human resources and established their diversity and inclusion strategy companywide. Prior to Western Asset Management, Regina headed human resources for Spireon, an automotive analytics organization, and before that, CoreLogic, a global data and analytics business. Additionally, Regina is a board member of The Moxie Exchange, a woman-owned technology and learning organization dedicated to driving equity and inclusion in organizations big and small.

Johnson joins a growing MarketCast organization, which includes former leaders from Netflix, Nielsen, Gracenote, LRW, IPSOS, Inscape, DreamWorks and Comscore. In 2020, MarketCast acquired data science services leader, Deductive, and integrated its previous acquisitions of social digital opinion measurement firm, Fizziology, custom research and insights leader, Insight Strategy Group, and Turnkey Sports Intelligence. Combined, the new MarketCast organization provides the scale to support the largest media brands and sports leagues on the planet with the speed and agility to focus on solving unique client business challenges.

About MarketCast
MarketCast research, analytics and data science fuels fandom for leading studios, entertainment platforms, sports and lifestyle brands on the planet. Our unique mix of research analytics is combined with big data science to provide clients powerful insights to inform their biggest business decisions. Today, MarketCast counts some of the biggest names in entertainment as clients, including leading Hollywood studios, streaming services, video games publishers, lifestyle brands and sports leagues and teams.