MarketCast Sports Poll: NFL Season Outlook & Sports Betting

The MarketCast Sports Poll (formerly Turnkey Sports Poll), turns its attention to the upcoming, and highly anticipated, NFL season. With 41% of sports industry experts polled by MarketCast expecting the season to start on time, only 25% of them are anticipating fans to be present in sports venues by late December 2020. Additionally, the majority of those polled feel that the US college football season will be postponed to the spring – following the Ivy League, Pac 12 and Big 10’s decisions to cancel many fall sports.

Despite the delays and disruptions to the field of play, sports insiders are still bullish on betting with 75% of those polled believing revenue will increase in 2020 from 2019.

We hope you enjoy the MarketCast Sports Poll. Next month’s topics cover new and emerging sport market hubs. If you have a suggested question you would like to see covered, please contact us.

MarketCast Sports Poll

1. Who negotiated the better deal in the announced 10-year $500-million contract between the Kansas City Chiefs and Patrick Mahomes?


2. Looking ahead to the 2020 NFL season, which of the following scenarios do you expect to happen? (Selected all that applied)


3. How do you expect the following NFL business and fandom metrics to change in 2020 compared to 2019, if at all?


4. Following the Ivy League’s cancellation of 2020 Fall sports, which of these is most likely to be the general trend among US college athletic departments this fall?


5. Do you expect the next College Football Playoff to take place?


6. Should college football games be allowed to take place if there are no students on campus?


7. Sports betting was a main story in sports in 2019. How has the overall sports betting business performed compared to your expectations a year and a half ago?


8. Which of the following sports betting aspects is most appealing to sports properties?


9. Have you ever placed a sports bet through any of the following companies? (Selected all that applied)


10. In your opinion, which of the following factors is most influential to fans’ choosing where to place a sports bet when doing so for the first time?


11. What grade would you give UFC in their efforts to keep their fights on, while keeping athletes and staff safe?


12. Have UFC’s efforts to hold fights during the pandemic delivered dividends or ended up being a liability for the sport?


13. Which of the following areas of sports has a bigger upside when it comes to leveraging technology?


14. Your opinion on the use of technology in athlete performance and health monitoring is:


15. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?



In addition to our monthly Sports Poll, MarketCast Sports is tracking the impact of COVID-19 on U.S. sports fans and is sharing these insights with clients now. To learn more, contact us.

MarketCast Streaming Trends Report

MarketCast Streaming Video Trends

The August 2020 Report is Available to Download



MarketCast Streaming Video Trends combines data and insights from our bi-weekly MarketCast Streaming Tracker, launched last fall, with our latest COVID-19 Impact Report, a monthly survey of moviegoers that aims to understand how movie consumption habits have changed during the pandemic.

This latest MarketCast Trends report sheds light on what audiences are watching and evangelizing most across streaming platforms, as well as how they are spending their money on subscription streaming services and PVOD. Featured insights include:

  • MarketCast Top 25 chart for original series fan engagement.
  • Local and National news consumption habits today versus the first few weeks of the pandemic.
  • Audience views on renting PVOD/SVOD movies.
  • How diversity factors into audience viewing choices
  • Trends in consumer spending for paid streaming services

Complete the form below to access the report.

Thank you for your interest in viewing our Streaming Video Trends Report. Please fill out the form below to download.  Contact us, with any questions.