Beware of Mystery Shopper Scams

It has recently come to our attention that false documentation regarding a “Mystery Shopper” or “Store Evaluator” program is being circulated under the MarketCast brand and well-known retailers to consumers across the U.S.

This is a consumer scam. Do not respond to any request that you receive through the postal service, email or via phone from anyone claiming to be from MarketCast asking you to participate in a store evaluator, mystery shopper or similar program.

Please know that MarketCast would never ask for funds to be exchanged, including purchasing gift cards, to participate in any consumer survey.

We are appalled that someone is using our name and brand for these purposes. Unfortunately, this is one of many similar fake offers being circulated at this time. In fact, the U.S. Federal Trade Commission (FTC) recently published an article warning consumers about this very issue: ‘Fake offers for secret shopper jobs.’ At the end of this article, there is a link to notify the FTC if you receive a similar proposition.

Team MarketCast


MarketCast & VICE Media: Purpose to Purchase Webinar

Access our webinar recording.

The replay of our Webinar with VICE Media Group, covering how recent events have super-charged young people’s values and perceptions of the products and brands, is now available here:


Our Commitment

“Let nobody give you the impression that the problem of racial injustice will work itself out.  Let nobody give you the impression that only time will solve the problem.  That is a myth.”

Dr. Martin Luther King Jr.,  June 1965

The events of these past few weeks have once again highlighted the hundreds of years of injustice faced by African Americans, indigenous peoples, and other people of color in the United States. We have no excuses. It’s been 56 years since the Civil Rights Act was signed into law, 52 years since the murder of Dr. Martin Luther King Jr., and nearly 30 years since the police beating of Rodney King here in Los Angeles. Yet, we continue to bear witness to racial injustice on a daily basis.

Today, we want to commit to MarketCast employees, clients and the greater community we serve that we will focus our efforts on racial equality and justice. We will start by examining our own culture and practices, including the creation and complete embrace of a robust and meaningful Diversity and Inclusion program.

With the help of third-party experts, we will review and refine many of our internal policies, including creating a workplace environment and recruiting practices that attract and retain diverse candidates, as well as nurture future leaders.

While these efforts will require time and thoughtful planning, we are also committing to these more immediate changes:

  • Identifying and partnering with a racial justice or other policy organization on an annual basis to provide access to our expert research and data analytics services pro-bono.
  • Setting a date for an annual MarketCast Day of Service with the focus on helping organizations that serve people of color.
  • Starting a leadership mentoring program for our diverse employees and increasing our racial bias training.
  • Publishing and sharing our diversity data annually with employees and clients to show our progress.

These are our first steps in a long-term plan for change within our company and our community. It’s time.



MarketCast Sports Poll: Identifying Industry Shifts

In MarketCast’s latest Sports Poll (formerly Turnkey Sports Poll), we continue to see a slight uptick in sports industry optimism, but the metrics still remain in the single digits. This month’s poll specifically dives into how sports organizations have handled communications to key stakeholders, including employees and fans, and also identifies important tactics to help maintain employee morale and motivation during these challenging times.

In looking at potential areas of growth, industry insiders are projecting healthcare-related sponsorship categories to grow across the board. While participation in top youth sports is expected to continue to decline, those polled think that non-contact sports like tennis, track & field and golf will experience a resurgence in participation rates. But, only time will tell.

MarketCast Sports Poll

1. Did you follow any of the live sporting events listed below while they were taking place on the weekend of May 16-17? (Selected all that applied)

 

2. Do you expect the MLB season to start on July 1 as discussed?

 

3. As a whole, how would you rate sports organizations’ communication with the following stakeholder groups so far during the pandemic?

 

4. Which of the following approaches is most effective at maintaining employee morale and motivation during the current practice of working from home?

 

5. How was communication of layoffs, furloughs, or salary cuts delivered within your organization? (Selected all that applied)

 

6. How will the following sponsorship sub-categories of the health & wellness category evolve in the next 2-3 years?

 

7. Which of the following assets is most valuable to a healthcare partner?

 

8. Have you done any of the following since the start of social distancing practices and stay-at-home orders? (Selected all that applied)

 

9. Compared to early 2020, a year after fitness and health clubs in the country reopen their membership count will be…

 

10. How do you expect youth sports participation rates for the following types of youth sports to evolve following the pandemic?

 

11. When do you think it will be safe for youth travel leagues to resume competition?

 

12. What is the best next step for youth sports organizers for the rest of the 2020 season?

 

13. If you had the financial ability to invest (sponsor/advertise) in women’s sports right now, would you?

 

14. Which of the following women sports leagues will be most impacted by the pandemic?

 

15. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

 

 

 

 

In addition to our monthly Sports Poll, MarketCast Sports is tracking the impact of COVID-19 on U.S. sports fans and is sharing these insights with clients now. To learn more, contact us.