The Challenge of Engaging Fans of the Future

1. What is the biggest challenge for sports leagues as they build strategies to engage the fan of the future?

Cost of attending live sporting events – 43%
Time commitment to attend live sporting events – 27%
Decline in live TV viewing habits – 16%
Rise of esports and other non-traditional sports – 7%
Declining youth sports participation rates – 7%
Not sure / No response – 0%


2. Which of the following mainstream sports leagues is most popular among the following age groups?

3. Which of the following new sports facilities would you most like to visit when they open?

Allegiant Stadium, Las Vegas Raiders – 40%
SoFi Stadium, LA Rams and Chargers – 40%
Globe Life Field, Texas Rangers – 11%
Lockhart Stadium, Inter Miami CF – 3%
Not sure / No response – 6%


4. Which of the following will most be in focus when developing the next wave of live event facilities?

Spaces for social interaction – 65%
Cellular / Wi-Fi networks – 41%
Premium amenities / seating areas – 39%
Dining experience – 26%
Parking and building ingress / egress – 21%
Augmented reality or virtual reality technology – 20%
Seat comfort – 14%
Videoboards / scoreboards – 11%
Not sure / No response – 3%


5. Billionaire Steve Cohen has reached a deal to purchase a controlling stake of the Mets from Fred Wilpon within five years. How would the delay in transferring ownership of the franchise affect the Mets?

Negatively – 42%
No effect – 32%
Positively – 15%
Not sure / No response – 11%


6. In your opinion, what is the most prominent NFL sponsor?

AB InBev* – 25%
Pepsi – 14%
Gatorade – 6%
Nike – 6%
Verizon – 6%
Visa – 4%
Microsoft – 3%

*Budweiser 11%, Anheuser-Busch 8%, Bud Light 6%


7. Where does Miami, FL rank as a Super Bowl host city?

One of the top three host cities – 52%
Outside of the top three, but still a worthy host city – 33%
The best host city – 6%
Not a great host city – 4%
Not sure / No response – 5%


8. How has the popularity of the following Super Bowl broadcast elements changed over the last 10 years?

9. Which Super Bowl halftime show from the past 10 years was the best?

2014 - Bruno Mars, Red Hot Chili Peppers – 27%
2017 - Lady Gaga – 16%
2015 - Katy Perry, Lenny Kravitz, Missy Elliott – 13%
2016 - Coldplay, Beyoncé, Bruno Mars, Mark Ronson – 11%
2018 - Justin Timberlake – 8%
2013 - Beyoncé, Destiny’s Child – 5%
2011 - The Black Eyed Peas, Usher, Slash – 4%
2012 - Madonna, LMFAO, M.I.A., Cee Lo Green – 3%
2010 - The Who – 2%
2019 - Maroon 5, Travis Scott, Big Boi – 1%
Not sure / No response – 10%


One Question On the Lighter Side:

10. How long have you been a Turnkey Sports Poll panelist?

This is my first year – 11%
2-3 years – 17%
4-5 years – 21%
6-10 years – 22%
11-15 years – 17%
16+ years – 9%
Not sure / No response – 3%


11. Thinking about your own particular business, what best describes your confidence level regarding the next 12 months for your own business?

7 - Extremely optimistic – 15%
6 - Very optimistic – 34%
5 - Somewhat optimistic – 38%
4 - Neither optimistic nor pessimistic – 7%
3 - Somewhat pessimistic – 6%
2 - Very pessimistic – 0%
1 - Extremely pessimistic – 0%
Not sure / No response – 0%

MarketCast Taps Steve Buck to Lead Theatrical New Business Efforts

Comscore and Rentrak Leader Joins MarketCast to Help Grow Its Theatrical and Studio Business

Los Angeles, Calif. — December 19, 2019 — MarketCast today announced the appointment of Steve Buck as its Senior Vice President of Theatrical. An experienced movie research and analytics leader, Buck will drive the commercial sales and new business efforts for MarketCast’s Theatrical products and services, which today counts every major Hollywood studio and many independent producers as clients.

Buck is an entertainment data veteran who helped established Rentrak as the currency for theatrical measurement, providing studios and exhibitors with the critical box office data needed to determine the financial success of motion picture projects. Most recently, Buck served as SVP of Business Relations for media measurement leader, Comscore, where he joined the company and led its movie reporting and analytics efforts following its merger with Rentrak.

In his new role, Buck will partner with MarketCast’s creative testing and analytics team to help build upon an already successful theatrical business that sets the standards for movie marketing and creative campaigns. Buck will be responsible for expanding MarketCast’s reach within the studio and theatrical community, providing the company’s world-class research and analytics products and services across the production and distribution chain.

“As the entertainment and media landscape changes and business models evolve, studio leaders and research teams are requiring deeper analytics to identify, and reach and nurture the fans that matter most,” said Jeremy Radisich, President of MarketCast. “Steve will provide the firepower to meet our aggressive business expansion goals while leveraging his industry expertise and knowledge of data to grow our Theatrical portfolio.”

MarketCast supports the biggest entertainment marketing campaigns on the planet with a unique mix of research and data-driven analytics. The company’s global ad testing solutions help studio marketing teams optimize their advertising campaigns, from messaging and positioning to refining and sharpening creative assets to create maximum impact among moviegoers.  The data gleaned from MarketCast’s fan-focused research and analytics helps studio marketing leaders better understand and pinpoint their target audiences and hone overall go-to-market strategies to win at the box office.

About MarketCast

MarketCast is a leading provider of data-driven research, consumer insights and analytics, serving media, entertainment, sports and lifestyle brands. The company operates through four integrated consumer insights businesses: MarketCast, Insight Strategy Group, Fizziology, and Turnkey Intelligence, which work in collaboration to apply the power of data, technology and proven innovation to get at the heart of how consumers think, shop and entertain their passions.

Press Contact

Jenny Matkovich