Our data science and marketing effectiveness solutions identify what people watch, buy, and listen to most. And our primary research answers why they watch, buy, and listen. Together, they build fandom.
Solutions
Advertising
Brand
Entertainment Content
Attribution
Research and Insights
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle, from testing early advertising storyboards, copy, and concepts to in-flight advertising measurement and full-blown multi-platform campaign analysis.
Solutions
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle.
MarketCast is rethinking how traditional brand health and tracking research is done.
MarketCast supports the biggest movie and streaming releases on the planet.
Once advertising is in-flight, MarketCast helps track, measure, and optimize cross-platform media campaigns.
Featured Insights
We came, we talked social analytics & ad measurement, and we ate great BBQ! Recapping our time at the 2023 IIEX North America Conference.
The social research experts at MarketCast examined the amount of social buzz generated by movies released in theaters compared to streaming only
When it comes to advertising in a highly-unique viewing environment, there are a few best practices that all brands should keep in mind if they want their ads to win...
Values& Vibe
Peek behind the scenes to learn how our love for research and data nurtures fandom in everything we do.
WHO WE ROLL WITH
Let's talk.
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