Latest News from MarketCast

Latest Report: The Binary and Beyond Youth Study

The MarketCast Youth & Identity team takes a close look at what’s influencing the gender conversation among today’s youth and young adults, while also uncovering the ways brands and media companies can engage in the conversation.

Data Science IdentifiesFan Behaviors

MarketCast analyzes data from millions of connected devices, social media conversations and retail and online sales sources to understand fan actions and behaviors, including what they watch, buy and listen to most.

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Research UncoversFan Beliefs

MarketCast quantitative and qualitative research gets into the heads of fans, uncovering why they watch, buy and listen, as well as what motivates them to support specific brands, content, products and platforms.

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Together,They BuildFandom

Combined, MarketCast research and data science delivers data and insights to inform business strategies to engage and grow fans, build brands and drive growth.