Our data science and marketing effectiveness solutions identify what people watch, buy, and listen to most. And our primary research answers why they watch, buy, and listen. Together, they build fandom.
Data Science + Primary Research
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle, from testing early advertising storyboards, copy, and concepts to in-flight advertising measurement and full-blown multi-platform campaign analysis.
MarketCast Advertising Effectiveness Solutions support the entire advertising lifecycle.
Once advertising is in-flight, MarketCast helps track, measure, and optimize cross-platform media campaigns.
We came, we talked social analytics & ad measurement, and we ate great BBQ! Recapping our time at the 2023 IIEX North America Conference.
The social research experts at MarketCast examined the amount of social buzz generated by movies released in theaters compared to streaming only
When it comes to advertising in a highly-unique viewing environment, there are a few best practices that all brands should keep in mind if they want their ads to win...
Peek behind the scenes to learn how our love for research and data nurtures fandom in everything we do.
WHO WE ROLL WITH
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