
Latest Report: The Binary and Beyond Youth Study
The MarketCast Youth & Identity team takes a close look at what’s influencing the gender conversation among today’s youth and young adults, while also uncovering the ways brands and media companies can engage in the conversation.
Data Science IdentifiesFan Behaviors
MarketCast analyzes data from millions of connected devices, social media conversations and retail and online sales sources to understand fan actions and behaviors, including what they watch, buy and listen to most.


Research UncoversFan Beliefs
MarketCast quantitative and qualitative research gets into the heads of fans, uncovering why they watch, buy and listen, as well as what motivates them to support specific brands, content, products and platforms.
Together,They BuildFandom
Combined, MarketCast research and data science delivers data and insights to inform business strategies to engage and grow fans, build brands and drive growth.


MarketCast helps the world’s leading studios, streamers, sports leagues and brands fine-tune their advertising assets to deliver maximum impact with fans. Combining deep quantitative research with advanced biometric analysis, MarketCast Campaign Analytics lets marketers test storylines, characters, and visual elements to understand what’s driving engagement and intent, and what’s missing the mark.

Before campaigns ever take off, MarketCast Segmentation Research identifies the audiences that matter most to your products and brand. Our segmentation studies deliver big data and research insights that help define critical fandom segments, identify what connects them, and unlock the marketing themes and positioning that resonates best.

Once campaigns are in-flight, MarketCast helps track, measure and optimize cross-platform media campaigns. Delivered through professional service engagements or via a self-service dashboard, MarketCast Attribution lets clients determine whether their advertising is reaching its intended audience and driving the right outcomes, from sales lift and subscriber acquisition to tune-in.
Featured Insights
The “creator economy” is booming. So why do 35% of creators think they’ll quit making content?
In its new study—called “Winning the...