We Take the Random Out of Fandom

If you’re a creator, brand or entertainment platform, nothing matters more than your relationships with fans. And helping you find and nurture them is what we get fanatical about at MarketCast. Whether you are a Hollywood studio developing the next blockbuster or a beverage brand seeking to disrupt the grocery aisle, we provide data-driven research and analytics to help identify and engage the fans that matter most.

We’ve got the qualitative and quantitative power to look at your fans from all angles. We help you connect with them because we “get” them. By knowing what makes them tick – and stand up and cheer – we deliver the strategies that win over fans, again and again.

A Research and Analytics Team forToday’s Ever-changing Media Landscape.

Big Enough

to support the largest brands and campaigns on the planet

Agile Enough

to tackle unique client challenges with high-touch service

Highly Focused

on media and entertainment, and brands that support them


big and small data that is accessible, informative and actionable

Fandom In Focus

Stay in synch with your fanbase as it changes. From analyzing social media conversations in real-time to studying human reactions to new product concepts, we tap into fans’ mindsets so you can market to them more meaningfully.

Equal to Your Fan-verse

However big or small your world of fans, we have the power to connect with them. Our insights have fueled the biggest entertainment marketing campaigns on the planet. And, our benchmarks set the standard from entertainment to sports to other brands.

MarketCast Fandom, By the Numbers. Annually.


Ads & trailers evaluated


IP / franchise studies


Digital conversations analyzed


Live event experiences analyzed


Sports projects for leagues and teams


Media, entertainment and
sports studies

The Leadership

We'd like to hearfrom you.

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